Blog
Insights, trends and practical advice from the Broadplace team.
Latest Blog Posts
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How GEO Is Changing PPC: 10 Strategies Every Paid Search Team Needs to Know
Generative Engine Optimisation (GEO) is often discussed in the context of organic search — but its implications for paid media are just as significant. As AI systems reshape how users discover, evaluate, and decide, PPC…
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Generative Engine Optimisation (GEO): What It Is and Why It Matters
The way people search for information is changing — fast. AI-powered platforms like ChatGPT, Google AI Overviews, and Perplexity are no longer novelties. They are becoming the default starting point for millions of queries every…
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Google’s agentic future meets a growing demand for search alternatives
Where search is heading Google I/O 2026 offered perhaps the clearest view yet of where search is heading. Across the company’s announcements, the underlying direction was consistent: users will increasingly delegate discovery, comparison and transaction…
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A cautious arrival of ads in ChatGPT
OpenAI has begun introducing advertising into ChatGPT. The rollout is limited but the direction of travel is increasingly difficult to miss: the company is edging towards a model that looks less like a chatbot and…
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The Businesses Winning at Lead Generation Are Measuring Different Things
The lead generation illusion Lead generation has become one of modern marketing’s most inflated promises. Every platform claims to deliver “high-intent audiences”, every dashboard glows with attributed conversions, and every AI tool insists it can…
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Broadplace Is Now an Official Shopify Partner
We’ve been building ecommerce experiences for a while now. But today, we’re making it official. Broadplace is now a Shopify Partner — and we’re proud of it. What Does Shopify Partner Status Actually Mean? It’s…
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Top-Tier Partners with Both Microsoft and Google
We are thrilled to announce that we have been awarded Elite Microsoft Advertising Channel Partner status for 2026 – the highest tier of recognition in the Microsoft Advertising partner programme. This accreditation is not handed…
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Broadplace Awarded Google Premier Partner Status for 2026
We are proud to announce that Broadplace has once again been awarded Google Premier Partner status for 2026 – a distinction that places us among the top tier of digital marketing agencies in the UK…