Blog
Insights, trends and practical advice from the Broadplace team.
Latest Blog Posts
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Broadplace Attracts New Business at the South East Business Show
On Friday 18th May, there was a great event held at the Millennium Conference Centre in Effingham Park, Gatwick. It was there that hundreds of businesspeople from across several sectors met to socialise, trade and…
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Display advertising becomes more relevant with Google’s ‘Topic Targeting’
Google Display Network has introduced a new feature popularly known as Topic Targeting. Advertisers can select set of categories and thus enhance the reach of their ads.
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Adwords Campaign Competition Analysis
‘Analyze competition’ as termed by Google ; examines the adwords campaign activity over previous two weeks and identifies the categories which are relevant to the products / services that you are advertising on. These categories…
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Adwords Campaign Experiments is Split Testing tool for Google Adwords Campaigns
Google has announced “Adwords Campaign Experiments (ACE)”.The tool will help optimize the Google Adwords campaign much better. All your hunches of what can be better can be easily split tested real time. A good campaign…
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AdWords Negative Keywords: Myths & Facts Cleared
This Blog Post is specially for those who are new to AdWords, but at the same time can also come handy for the experienced ones as well.