Video Advertising Services
YouTube Advertising
A good way to think about this is that YouTube is arguably the second largest search engine the world! People arrive actively looking for something, which means your ads can be targeted against what they are watching and what they have been searching for elsewhere on Google.
The targeting options go further than most people expect. You can reach people by the videos and channels they watch, by topics, by what they have recently searched for and by whether they have visited your site before.
What decides the result is the first five seconds, because that is what you get before the skip button appears. We build the creative around that constraint rather than treating it as a problem to work around. Grabbing attention early on is the name of the game.
The bidding matters too. You can pay for views, for impressions or for actions and the right choice depends on whether you are building recognition or chasing a sale this week. Picking the wrong one is the most common reason a YouTube campaign underperforms.
What We Do
From planning and production through to placement and measurement, our video advertising covers every stage of turning views into customers. Select a service below to find out more.
We build audiences from what people watch, what they search for and what they have already done on your site, so the video reaches people with a reason to care rather than the widest possible number. Get in touch to talk through your audiences.
Find Out MoreThe first five seconds decide whether the rest gets watched. Our creative team produces video built for the placement it will run in and we test openings against each other rather than committing to one. Learn more about our motion design services.
Find Out MoreSkippable, non skippable, bumper and in feed formats all do different jobs at different costs. We choose per objective instead of defaulting to whichever is cheapest per view. Get in touch to talk about formats.
Find Out MoreSomeone who watched your video to the end is a warmer prospect than most site visitors. We build audiences from watch behaviour and follow up across search and display. Learn more about our retargeting services.
Find Out MoreVideo rarely converts on the click. It shows up later in branded search and direct traffic, so we set up measurement that captures the influence rather than judging it on last click alone. Get in touch to talk through your tracking setup.
Find Out More
Campaign Planning & Audience Targeting
We build audiences from what people watch, what they search for and what they have already done on your site, so the video reaches people with a reason to care rather than the widest possible number. Get in touch to talk through your audiences.
Find Out MoreVideo Creative Production
The first five seconds decide whether the rest gets watched. Our creative team produces video built for the placement it will run in and we test openings against each other rather than committing to one. Learn more about our motion design services.
Find Out MoreFormat & Placement Selection
Skippable, non skippable, bumper and in feed formats all do different jobs at different costs. We choose per objective instead of defaulting to whichever is cheapest per view. Get in touch to talk about formats.
Find Out MoreRetargeting Video Viewers
Someone who watched your video to the end is a warmer prospect than most site visitors. We build audiences from watch behaviour and follow up across search and display. Learn more about our retargeting services.
Find Out MoreConversion Tracking & Measurement
Video rarely converts on the click. It shows up later in branded search and direct traffic, so we set up measurement that captures the influence rather than judging it on last click alone. Get in touch to talk through your tracking setup.
Find Out More
How We Do It
We start with your numbers. What a customer is worth, what you can afford to pay for one and where the current spend is going.
From there we build the account structure, the creative and the measurement setup, in that order, because each depends on the one before it.
Then we run it. Budget moves towards what is working, we test rather than assume and you get plain English reporting on what was spent, what it returned and what we are changing next.
Why Us
We have been running paid campaigns from our base in Surrey since 2005, through every major platform shift the industry has had. We hold Google Premier Partner and Microsoft Advertising Elite Channel Partner status, which means early access to new features, industry based marketing intel and a direct line to support teams that standard agencies do not get. Your video activity runs alongside the rest of your paid media rather than in a silo, so channels support each other instead of competing for the same conversions. We are independent, which means every client gets senior attention rather than being handed down the ranks. That holds whether you are a local business or a national brand. That is why brands of every size stay with us for many years, including Mercedes-Benz, Toyota and Sandown Group. Your account runs through CampAIgnHub, our own performance and project management platform, so you can see what is live and what each campaign has delivered. You get a named team, honest reporting and a partner who treats your business like our own.
Featured Case Studies
For over 21 years we’ve helped ambitious brands grow — pairing creative that gets noticed with media that performs. Explore the work to see how we turn intent into measurable results.
View All
Reptile Centre
The Challenge According to insights provided by Google, the reptile and amphibian market was growing 14% year on year. Broadplace’s account management…
See project
The Works
The Challenge The Work’s annual objective was to increase revenue whilst maintaining efficiencies. The target was to generate a 30% increase in…
See project
Mercedes Benz
The Challenge The three main objectives of the Retail Group’s campaigns were to drive measurable leads across a key range of focus…
See project
JBR Capital
The Challenge JBR Capital had invested significantly in PPC over 2-3 years, but increasing competition and a confusing account structure meant it…
See project
The Impact
Video reaches people before they are looking, which is the part of the funnel most businesses underfund. It is also the format that carries the most information about who you are and why you are worth choosing.
The value builds. Viewers become retargeting audiences, creative learnings carry across to your other channels and a brand people recognise converts more cheaply everywhere else you advertise.
Talk to our team about your video advertising today.
Frequently Asked Questions
Set at auction and generally cheaper per view than most people expect, often a few pence. The meaningful cost is per completed view or per conversion rather than per impression and that depends heavily on how good the first five seconds are.
For building demand and reaching people before they search, usually yes. For capturing people already looking to buy today, search will do it better. Most businesses need both and we would rather set that expectation than oversell one channel.
It splits into two costs: the media and the creative. Media is bought at auction and is often the smaller half. Production varies enormously depending on whether you need a studio shoot or something built from existing assets and we scope both upfront.
Enough to reach a meaningful audience more than once, because recognition is built through repetition. Very small budgets spread across broad audiences tend to reach a lot of people once and influence none of them.
Usually the audience is too narrow to deliver, or the bid sits below what the auction needs. If views are being served but abandoned early, that is a creative problem rather than a targeting one and it will be in the first five seconds.
No, and polished does not always win. Plenty of the strongest performing video ads are simple, direct and clearly not expensive. What matters is that it holds attention immediately. We can produce it or work with what you already have.
It varies by format, audience and how well the opening lands. Rather than chasing a benchmark, we measure yours and improve it, because a high view rate on the wrong audience is worth less than a modest one on the right people.
The platform setup is manageable alone. The parts that decide the result, creative that survives the skip button and measurement that captures delayed impact, are where experience shows. It depends on whether you have the video skills in house.
Plans the campaign, builds the audiences, produces or adapts the creative, chooses formats and placements and measures what the activity actually caused rather than what clicked.
Yes, and connected TV growth has made video advertising reach larger than it has ever been. What has changed is that measurement needs more care, because the impact increasingly shows up somewhere other than the click.
Ready to Chat?
Tell us what you’re planning or what you’d love to achieve and we’ll explore how we can help your business grow — no obligation, just a friendly conversation.
Book a Strategy CallRelated Content
How GEO Is Changing PPC: 10 Strategies Every Paid Search Team Needs to Know
Generative Engine Optimisation (GEO): What It Is and Why It Matters
Google’s agentic future meets a growing demand for search alternatives
A cautious arrival of ads in ChatGPT
The Businesses Winning at Lead Generation Are Measuring Different Things
Broadplace Is Now an Official Shopify Partner
Top-Tier Partners with Both Microsoft and Google
Broadplace Awarded Google Premier Partner Status for 2026
