Local SEO Optimisation Services
Google Business Profile Optimisation
Your Google Business Profile is doing more work than your homepage for local searches. It decides whether you appear on Maps, what people see before they click anything, and often whether they call you without visiting your site at all.
Most profiles are set up once and left. Categories chosen quickly at the start, opening hours that drifted out of date, services never filled in, photos from whenever someone remembered.
We treat it as an active asset. The right primary category, complete service listings, regular posts and photos, and the questions section answered before a competitor answers it for you.
The profile also produces its own data. Calls, direction requests and website clicks all come through it, which tells you what people actually do after they find you rather than only how often you appeared.
What We Do
From your Google Business Profile through to reviews, citations and local content, our local SEO covers every signal that decides whether nearby customers find you. Select a service below to find out more.
Categories, services, hours, photos, posts and the questions section, kept current rather than set up once. This is the single highest impact piece of local SEO work for most businesses. Get in touch to talk about your profile.
Find Out MorePages built around the places you actually serve, with content specific enough to be worth reading. A template with the town name swapped in helps nobody and ranks accordingly. Learn more about our content marketing services.
Find Out MoreReviews influence both your ranking and whether anyone clicks once they see you. We help you build a routine that generates them consistently, and handle responses so the negative ones do less damage. Get in touch to talk about your review strategy.
Find Out MoreYour name, address and phone number appearing differently across directories confuses search engines and dilutes your prominence. We audit and correct them, which is dull work that reliably moves the needle. Get in touch to talk about a citation audit.
Find Out MoreLocal rankings vary by where the searcher is standing, so a single national position report tells you very little. We track by location and report on calls, direction requests and profile actions alongside rankings. Get in touch to talk through your reporting.
Find Out More
Google Business Profile Management
Categories, services, hours, photos, posts and the questions section, kept current rather than set up once. This is the single highest impact piece of local SEO work for most businesses. Get in touch to talk about your profile.
Find Out MoreLocal Keyword Targeting & Location Pages
Pages built around the places you actually serve, with content specific enough to be worth reading. A template with the town name swapped in helps nobody and ranks accordingly. Learn more about our content marketing services.
Find Out MoreReviews & Reputation
Reviews influence both your ranking and whether anyone clicks once they see you. We help you build a routine that generates them consistently, and handle responses so the negative ones do less damage. Get in touch to talk about your review strategy.
Find Out MoreLocal Citations & Consistency
Your name, address and phone number appearing differently across directories confuses search engines and dilutes your prominence. We audit and correct them, which is dull work that reliably moves the needle. Get in touch to talk about a citation audit.
Find Out MoreReporting & Local Tracking
Local rankings vary by where the searcher is standing, so a single national position report tells you very little. We track by location and report on calls, direction requests and profile actions alongside rankings. Get in touch to talk through your reporting.
Find Out More
How We Do It
We start with where you actually stand. What the site can rank for today, what is holding it back, and which of those problems is worth solving first.
From there we build a prioritised plan, ranked by the impact we expect each piece of work to have rather than by how easy it is to tick off.
Then we do the work and show it. You get plain English reporting on what changed, what moved and what is next, with no monthly document full of charts nobody reads.
Why Us
We have been growing organic traffic from our base in Surrey since 2005, across every algorithm update and every shift in how search works. SEO works better connected to everything else. We run your local SEO alongside your paid media, so search data informs the ads and the ads tell us which terms are worth the organic effort. Your work runs through CampAIgnHub, our own performance and project management platform, so you can see what is live and what each piece of work delivered. We are independent, which means every client gets senior attention rather than being handed down the ranks. That holds whether you are a local business or a national brand. That is why brands of every size stay with us, from single site businesses through to national names such as The Works. You get a named team who take the time to understand your business, honest reporting on what is and is not working, and a partner who treats your business like our own.
Featured Case Studies
For over 21 years we’ve helped ambitious brands grow — pairing creative that gets noticed with media that performs. Explore the work to see how we turn intent into measurable results.
View All
Reptile Centre
The Challenge According to insights provided by Google, the reptile and amphibian market was growing 14% year on year. Broadplace’s account management…
See project
The Works
The Challenge The Work’s annual objective was to increase revenue whilst maintaining efficiencies. The target was to generate a 30% increase in…
See project
Mercedes Benz
The Challenge The three main objectives of the Retail Group’s campaigns were to drive measurable leads across a key range of focus…
See project
JBR Capital
The Challenge JBR Capital had invested significantly in PPC over 2-3 years, but increasing competition and a confusing account structure meant it…
See project
The Impact
Local searches convert faster than almost anything else in digital marketing, because someone searching nearby for what you sell is usually ready to act rather than researching.
The advantage also holds. Local rankings are built on reviews, consistency and profile activity, which take time to accumulate and are correspondingly hard for a competitor to overturn quickly.
Talk to our team about your local SEO today.
Frequently Asked Questions
Usually the profile is unverified, incomplete or set to the wrong categories, so Google is not confident what you do or where. Proximity plays a part too, since the map pack varies by exactly where the searcher is standing. Inconsistent addresses across old listings are the other common culprit.
It depends on how competitive your area and sector are and whether you have one location or twenty. A single site business in a quiet category is a very different job to a multi branch operation in London. We scope it and agree the price with you upfront.
It is the work of getting found by people searching nearby, particularly in the map results. Google weighs how close you are, how relevant you look and how established you seem. You cannot change the first, so the work goes into the other two.
Yes, in two ways. Review volume and quality feed into local rankings, and they heavily influence whether someone picks you once they see the results. Responding to them matters as well, including the unhappy ones, which are often read more closely than the good ones.
A complete and active Google Business Profile, consistent details wherever your business appears online, a steady flow of genuine reviews, and pages on your site that make it clear what you do and where you serve. There is no shortcut, but there is a reliable order to do it in.
Profile improvements can show within weeks, sometimes faster. Building the review volume and consistency that lifts rankings properly takes a few months. It is slower than paid search and it holds its position far longer once you have it.
It is often the single highest return marketing a local business can do, because you are competing in a small field against nearby businesses rather than against the whole internet. A plumber does not need to outrank a national chain, only the ones in the next town.
Google Business Profile setup and management, local keyword research, location pages on your site, review generation and responses, citation building and cleanup, and reporting on calls, directions and enquiries rather than rankings alone.
The basics are genuinely achievable alone, and a well maintained profile will get you a long way. It becomes a job when you have several locations, a competitive area, or the time it takes starts costing more than it saves. We would rather tell you that honestly than sell you something you do not need.
Yes, if you serve customers in a defined area. Google supports service area businesses that visit customers rather than receiving them, and tradespeople, consultants and mobile services all compete in local results without a shopfront.
Ready to Chat?
Tell us what you’re planning or what you’d love to achieve and we’ll explore how we can help your business grow — no obligation, just a friendly conversation.
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