Tag: PPC
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How GEO Is Changing PPC:…
Generative Engine Optimisation (GEO) is often discussed in the context of organic search — but its implications for paid media are just as significant. As AI systems reshape how users discover, evaluate, and decide, PPC strategy needs to evolve alongside it. At Broadplace, we’ve developed ten PPC strategies specifically designed to align your paid activity…
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Google’s agentic future meets a…
Where search is heading Google I/O 2026 offered perhaps the clearest view yet of where search is heading. Across the company’s announcements, the underlying direction was consistent: users will increasingly delegate discovery, comparison and transaction tasks to AI systems. Rather than repeatedly searching for information, users may instruct an AI agent to monitor developments on…
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A cautious arrival of ads…
OpenAI has begun introducing advertising into ChatGPT. The rollout is limited but the direction of travel is increasingly difficult to miss: the company is edging towards a model that looks less like a chatbot and more like a search engine with commercial intent built in. How the adverts appear The adverts do not appear within…
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The Businesses Winning at Lead…
The lead generation illusion Lead generation has become one of modern marketing’s most inflated promises. Every platform claims to deliver “high-intent audiences”, every dashboard glows with attributed conversions, and every AI tool insists it can optimise its way to growth. Yet beneath the language of automation and efficiency sits a more uncomfortable reality: most businesses…
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Ad Fatigue? How Multi-Modal Ads…
You know the feeling, your campaign’s been running a few weeks, the click-through rate starts dipping, conversions stall, and the once “high-performing creative” just…flatlines. Welcome to the frustrating but familiar world of ad fatigue. It’s not you. It’s the way attention works now. With audiences bombarded by a constant stream of ads across platforms, attention…
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How To Configure Enhanced Revenue…
In today’s data-driven marketing landscape, understanding the precise impact of your advertising efforts is crucial, For businesses that rely on Google Ads to drive online sales, configuring enhanced revenue tracking can be a game-changer. By accurately tracking conversions and attributing them to the correct ad campaigns, you can optimise your ad spend, improve ROI, and…