Paid Social Services
Campaigns across Meta, LinkedIn, TikTok and more, built around what your audience actually responds to.
A Paid Social Agency That Treats Every Platform Differently
A LinkedIn audience doesn't behave like a TikTok audience, and a campaign that works on Meta rarely works unchanged on Pinterest. Broadplace is a paid social agency built for ambitious businesses who want campaigns built for the platform they're running on, not one generic ad reused everywhere. We combine two decades of digital marketing experience with a straightforward, jargon free approach, so you always know what we're doing and why it matters.
Explore Our Paid Social Services
If you need creative built specifically for paid social campaigns, we also offer a range of Design & Creative services. And for a joined up view across paid channels, we also offer a range of PPC services.
Advertising across Facebook and Instagram, built around Meta’s targeting and placement options. Learn more about our Meta Advertising services.
Find Out MoreDedicated Facebook Ads Management for businesses who want a focused, single platform approach. Learn more about our Facebook Ads services.
Find Out MoreAdvertising built for Reddit’s community driven audiences, where the wrong tone can do more harm than good. Learn more about our Reddit Advertising services.
Find Out MoreB2B focused campaigns built for longer consideration cycles and more specific targeting by role, industry, and company size. Learn more about our LinkedIn Advertising services.
Find Out MoreNative, platform first creative built for TikTok’s audience and pace, rather than a repurposed ad from elsewhere. Learn more about our TikTok Advertising services.
Find Out MoreVisual, discovery led campaigns particularly suited to retail and lifestyle brands. Learn more about our Pinterest Advertising services.
Find Out MoreReal time, conversation led advertising for businesses who want to be part of what’s being discussed right now. Learn more about our X Advertising services.
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Meta
Advertising across Facebook and Instagram, built around Meta’s targeting and placement options. Learn more about our Meta Advertising services.
Find Out MoreDedicated Facebook Ads Management for businesses who want a focused, single platform approach. Learn more about our Facebook Ads services.
Find Out MoreAdvertising built for Reddit’s community driven audiences, where the wrong tone can do more harm than good. Learn more about our Reddit Advertising services.
Find Out MoreB2B focused campaigns built for longer consideration cycles and more specific targeting by role, industry, and company size. Learn more about our LinkedIn Advertising services.
Find Out MoreTikTok
Native, platform first creative built for TikTok’s audience and pace, rather than a repurposed ad from elsewhere. Learn more about our TikTok Advertising services.
Find Out MoreVisual, discovery led campaigns particularly suited to retail and lifestyle brands. Learn more about our Pinterest Advertising services.
Find Out MoreX (Twitter)
Real time, conversation led advertising for businesses who want to be part of what’s being discussed right now. Learn more about our X Advertising services.
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How We Approach Paid Social
Every campaign starts with a clear look at your audience and your goals, so we can recommend the platforms most likely to work, rather than running on all of them by default. From there, we handle strategy, creative, targeting, and ongoing optimisation as one connected process, not separate jobs handed between departments.
We provide clear, upfront budgets and transparent reporting, so there are no surprises around cost or performance during the campaign.
Why Choose Broadplace as Your Paid Social Agency
We manage paid social campaigns in-house, from creative development through to reporting. This means one accountable team, rather than separate strategists, designers and media buyers working in isolation. Our experience across Meta, LinkedIn and other social platforms means we understand what works across different audiences, formats and campaign objectives. We also work with B2B businesses specifically, where paid social often needs a different approach to consumer campaigns, longer consideration cycles, smaller audiences, and a focus on lead quality over volume.
Featured Case Studies
For over 21 years we’ve helped ambitious brands grow — pairing creative that gets noticed with media that performs. Explore the work to see how we turn intent into measurable results.
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Reptile Centre
The Challenge According to insights provided by Google, the reptile and amphibian market was growing 14% year on year. Broadplace’s account management…
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The Works
The Challenge The Work’s annual objective was to increase revenue whilst maintaining efficiencies. The target was to generate a 30% increase in…
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Mercedes Benz
The Challenge The three main objectives of the Retail Group’s campaigns were to drive measurable leads across a key range of focus…
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JBR Capital
The Challenge JBR Capital had invested significantly in PPC over 2-3 years, but increasing competition and a confusing account structure meant it…
See project
The Impact Of Paid Social
Well run paid social campaigns build awareness and drive direct response at the same time, putting your business in front of people while they're scrolling, not just when they're already searching. For most of our clients, that means a steady flow of qualified leads and sales alongside longer term brand visibility.
Paid social works best as one channel within a broader digital marketing strategy, complementing paid search rather than replacing it. Audiences you build on social often convert later through search, which is one of the reasons we build campaigns with the wider picture in mind.
Frequently Asked Questions
Costs depend on your platforms, audience size, and campaign goals, so we build tailored budgets rather than one size fits all pricing. Get in touch and we'll give you a clear proposal based on what your business actually needs.
A paid social agency plans, builds, and manages advertising campaigns across social platforms, from targeting and creative through to bidding and reporting, so your budget goes towards audiences likely to convert.
Paid social media management typically includes audience research, campaign build, creative, ongoing optimisation, and reporting, built around what your business and your goals actually need.
Paid social campaigns can start delivering data and early results within days, though we typically recommend a few weeks of testing before drawing firm conclusions on performance.
An experienced paid social agency brings platform expertise, creative resource, and time that most in house teams don't have capacity for, plus a wider view of how paid social fits your broader marketing.
We run paid campaigns across Meta, Facebook, LinkedIn, TikTok, Pinterest, Reddit, and X, choosing the platforms that suit your audience rather than running on all of them by default.
Yes. Done well, paid social puts your business in front of the right audience at the right moment, which means more qualified traffic, better conversion rates, and ultimately more leads and sales.
Yes. Our team handles creative as well as campaign management, so your ads and your targeting are built together rather than as two disconnected jobs.
Yes. We regularly take over paid social campaigns from other agencies or in house teams, starting with an audit so we understand what's working before making changes.
We track the metrics that actually matter to your business, from cost per lead through to return on ad spend, and report on them in plain English rather than vanity metrics.
Yes. We build the strategy and run the day to day campaign management too, so you get one accountable team rather than juggling a strategist and a separate delivery agency.
Yes. Paid social is particularly effective for ecommerce, combining catalogue based ads with retargeting to bring browsers back to complete a purchase.
Get in touch for a free consultation and we'll talk through your goals, take a look at your current activity, and explain exactly how we'd approach your paid social.
Ready to Chat?
Tell us what you're planning, or what you'd love to achieve, and we'll explore how we can help your business grow. No obligation, just a friendly conversation.
Book a Free Paid Social Consultation