TikTok Ads Agency

For products with visual appeal and a broad audience, often yes, because the discovery reaches people who were never going to search for you. For niche B2B or high consideration purchases it is a harder case. We look at what you sell before recommending it.

Advertising that lets people buy inside the app rather than clicking through to your website. Your product catalogue connects to the campaigns, so a video can lead straight to a purchase without the drop off that comes with sending people elsewhere.

They can work particularly well, because the platform rewards good creative rather than big budgets. A small brand with genuinely watchable video can reach more people than a large one with a polished advert nobody stops for.

Usually the creative looks like advertising rather than content, which kills watch time and pushes costs up. After that it is a landing experience that does not match the video, or conversion tracking that is not reporting properly. A structured review across those three normally finds it.

Enough to test several creative concepts properly, because on this platform the creative is the variable that matters most. We agree a sensible starting point with you and scale it on results we can evidence.

It moves with your audience and your creative, and a low cost per thousand views means nothing if nobody watches past the first second. We measure yours, improve it, and judge it against what those views deliver rather than against someone else’s benchmark.

Effectively yes. Static images are technically possible but they perform poorly against a feed built for video. If you do not have footage we produce it, and it does not need to look expensive, it needs to look like it belongs on the platform.

Produces the video, builds and runs the campaigns, manages the budget and tracks what the activity is actually worth. On TikTok the creative work is the bulk of it, which is different from most other paid channels.

Better than most people expect. The platform’s user base has widened considerably beyond its early reputation, and the targeting and algorithm will find older buyers if your creative speaks to them. It is worth testing rather than assuming.

Yes, and the platform has matured into a genuine performance channel rather than only an awareness one, with shopping features and measurement that have improved considerably. What has not changed is that the creative decides the result.