Amazon Ads Agency
Amazon PPC Management
Amazon advertising works differently to search or social because the intent is already there. Nobody browses Amazon for entertainment. That makes the traffic expensive and worth every penny, provided the campaigns are built around what people actually type and what your margins can carry.
The campaign types do different jobs. Sponsored Products defend and win the searches your listings already compete for. Sponsored Brands build recognition at the top of the page. Sponsored Display follows shoppers who looked and did not buy, on and off Amazon.
We structure the account so those three are not bidding against each other and so you can see which one is actually producing the sales rather than which one claimed them.
Search term reports do a lot of the work here. Amazon shows you exactly what shoppers typed before they bought, which is the cleanest keyword data available anywhere in paid media and we mine it continuously rather than at setup.
What We Do
From campaign structure and keyword research through to listings and profitability tracking, our Amazon advertising covers every stage of turning searches into profitable sales. Select a service below to find out more.
We build the account around your products and margins rather than pouring everything into one campaign and research the terms shoppers actually use, which are rarely the ones written on the packaging. Get in touch to talk through your account structure.
Find Out MoreSponsored Products carry most of the sales, Sponsored Brands carry the recognition. We run them so they complement each other rather than competing for the same keyword at two different prices. Get in touch to talk about your campaign mix.
Find Out MoreYour advertising is only as good as the page it lands on. Titles, bullets, imagery and A plus content all move your conversion rate and every point of conversion lowers what a sale costs you. Get in touch to talk about your listings.
Find Out MoreBids are managed against what a sale is genuinely worth to you after fees and fulfilment, not against a blanket target. Some products deserve to run at a loss to win rank and others do not. Learn more about our ecommerce and shopping ads services.
Find Out MoreAmazon reports advertising cost of sale. We report what you kept. That means factoring in margin, fees and returns so the numbers you see reflect the business rather than the platform. Get in touch to talk through your reporting.
Find Out More
Campaign Structure & Keyword Research
We build the account around your products and margins rather than pouring everything into one campaign and research the terms shoppers actually use, which are rarely the ones written on the packaging. Get in touch to talk through your account structure.
Find Out MoreSponsored Products & Sponsored Brands
Sponsored Products carry most of the sales, Sponsored Brands carry the recognition. We run them so they complement each other rather than competing for the same keyword at two different prices. Get in touch to talk about your campaign mix.
Find Out MoreListing & Content Optimisation
Your advertising is only as good as the page it lands on. Titles, bullets, imagery and A plus content all move your conversion rate and every point of conversion lowers what a sale costs you. Get in touch to talk about your listings.
Find Out MoreBid Management & ACoS Control
Bids are managed against what a sale is genuinely worth to you after fees and fulfilment, not against a blanket target. Some products deserve to run at a loss to win rank and others do not. Learn more about our ecommerce and shopping ads services.
Find Out MoreReporting & Profitability Tracking
Amazon reports advertising cost of sale. We report what you kept. That means factoring in margin, fees and returns so the numbers you see reflect the business rather than the platform. Get in touch to talk through your reporting.
Find Out More
How We Do It
We start with your numbers. What a customer is worth, what you can afford to pay for one, and where the current spend is going.
From there we build the account structure, the creative and the measurement setup, in that order, because each depends on the one before it.
Then we run it. Budget moves towards what is working, we test rather than assume, and you get plain English reporting on what was spent, what it returned and what we are changing next.
Why Us
We have been running paid campaigns from our base in Surrey since 2005, through every major platform shift the industry has had. We hold Google Premier Partner and Microsoft Advertising Elite Channel Partner status, which means early access to new features and a direct line to platform support that standard agencies do not get. Your Amazon activity runs alongside the rest of your paid media rather than in a silo, so channels support each other instead of competing for the same conversions. We are independent, which means every client gets senior attention rather than being handed down the ranks. That holds whether you are a local business or a national brand. That is why brands of every size stay with us, including retail names such as The Works and ALDO. Your account runs through CampAIgnHub, our own performance and project management platform, so you can see what is live and what each campaign has delivered. You get a named team, clear reporting and a partner who treats your business like our own.
Featured Case Studies
For over 21 years we’ve helped ambitious brands grow — pairing creative that gets noticed with media that performs. Explore the work to see how we turn intent into measurable results.
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Reptile Centre
The Challenge According to insights provided by Google, the reptile and amphibian market was growing 14% year on year. Broadplace’s account management…
See project
The Works
The Challenge The Work’s annual objective was to increase revenue whilst maintaining efficiencies. The target was to generate a 30% increase in…
See project
Mercedes Benz
The Challenge The three main objectives of the Retail Group’s campaigns were to drive measurable leads across a key range of focus…
See project
JBR Capital
The Challenge JBR Capital had invested significantly in PPC over 2-3 years, but increasing competition and a confusing account structure meant it…
See project
The Impact
Amazon is the place people go when they have stopped researching and started buying. Winning the visible position at that moment is worth more than the same budget spent earlier in the journey.
It also compounds. Sales driven by advertising improve your organic rank, which lowers what you need to spend to hold the same position. Run properly, the account gets cheaper over time rather than more expensive.
Talk to our team about your Amazon advertising today.
Frequently Asked Questions
Set at auction, so it moves with your category and how many sellers want the same keywords. The figure that matters is advertising cost of sale against your actual margin after fees and fulfilment, not the cost per click. We agree targets with you upfront.
For most sellers, yes, because the traffic is already in buying mode. The exception is products with margins too thin to carry any advertising cost and we would rather tell you that at the start than after a quarter of spend.
Whatever leaves you a profit. A thirty percent advertising cost of sale is healthy on a high margin product and ruinous on a low margin one. We work back from your margin, fees and fulfilment to the number that makes sense for each product.
Usually the listing rather than the campaign. Weak imagery, thin bullets, a low review count or a price out of step with the page will lose the sale after you have paid for the click. Broad match keywords bringing the wrong shoppers is the other common cause.
Enough to gather data across your range rather than spreading thinly over everything. We usually start with the products that already convert well and expand from there, scaling on evidence rather than optimism.
Models vary across the industry, from monthly fees to a percentage of ad spend or sales. We agree clear pricing with you upfront, before any work begins, so you always know what you are paying and what it covers.
Managing it yourself is realistic if you have a small range and time to learn. It gets harder quickly as products multiply, because the work is as much about structure and profitability tracking as bidding. The honest answer depends on your range size and what your time is worth.
Builds and structures the campaigns, researches the keywords shoppers actually use, manages bids against your margins, works on the listings behind the ads and reports on what you kept rather than what the platform claimed.
Usually yes, because competitors can advertise directly onto your listing. Advertising also feeds organic rank, since sales driven by ads count towards the signals Amazon uses, so the two support each other rather than replacing one another.
Yes, and they matter more than they used to as the number of sellers has grown and the first screen has become more crowded. Organic position alone no longer guarantees visibility on a competitive search.
Ready to Chat?
Tell us what you’re planning or what you’d love to achieve and we’ll explore how we can help your business grow — no obligation, just a friendly conversation.
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