Pinterest Advertising Agency
Pinterest Ads Management
The difference on Pinterest is timing. Most paid channels reach people either long before they are interested or at the moment they are comparing options. Pinterest reaches them while they are still deciding what they want, which is when a brand can still influence and get onto the shortlist.
It is also a search platform as much as a social one. People type in what they are looking for, which means your ads can be targeted on keywords and interests together rather than on demographics alone.
We build the campaigns around that behaviour. Ads that look like something worth saving rather than something to scroll past, targeted at the moments people are actively planning.
It also means the reporting needs setting up differently. A pin saved in March can produce a sale in June, so a campaign judged on a thirty day window will look weaker than it is. We measure across the window your customers actually buy in.
What We Do
From creative production and product feeds through to tracking and reporting, our Pinterest advertising covers every stage of turning inspiration into sales. Select a service below to find out more.
Pinterest rewards imagery people want to keep. Our design team produces pins built for the platform in the right aspect ratios and we test several concepts against each other so the winners can be scaled. Learn more about our social media design services.
Find Out MoreYour catalogue does much of the work here. We connect and clean the feed so shopping pins show accurate pricing, stock and imagery and campaigns push the products that actually sell. Learn more about our ecommerce and shopping ads services.
Find Out MoreBecause people search on Pinterest, keyword targeting matters as much as audience targeting. We build both together, so you reach people by what they are looking for and by who they are. Get in touch to talk through your targeting.
Find Out MorePinterest journeys are long, which makes retargeting more valuable here than on faster moving platforms. We build audiences from people who engaged with your pins or visited your site, using the Pinterest tag, so you can reach them again while the plan is still forming. Learn more about our retargeting services.
Find Out MoreA purchase can come weeks after the pin that started it. We install the Pinterest tag and set attribution windows that reflect how people actually buy, so the channel gets credit for what it caused rather than being judged on last click. Get in touch to talk through your tracking setup.
Find Out More
Creative Production & Testing
Pinterest rewards imagery people want to keep. Our design team produces pins built for the platform in the right aspect ratios and we test several concepts against each other so the winners can be scaled. Learn more about our social media design services.
Find Out MoreProduct Feeds & Shopping Pins
Your catalogue does much of the work here. We connect and clean the feed so shopping pins show accurate pricing, stock and imagery and campaigns push the products that actually sell. Learn more about our ecommerce and shopping ads services.
Find Out MoreAudience Targeting & Keyword Planning
Because people search on Pinterest, keyword targeting matters as much as audience targeting. We build both together, so you reach people by what they are looking for and by who they are. Get in touch to talk through your targeting.
Find Out MoreRetargeting
Pinterest journeys are long, which makes retargeting more valuable here than on faster moving platforms. We build audiences from people who engaged with your pins or visited your site, using the Pinterest tag, so you can reach them again while the plan is still forming. Learn more about our retargeting services.
Find Out MoreConversion Tracking & Measurement
A purchase can come weeks after the pin that started it. We install the Pinterest tag and set attribution windows that reflect how people actually buy, so the channel gets credit for what it caused rather than being judged on last click. Get in touch to talk through your tracking setup.
Find Out More
How We Do It
We start with your audience and your numbers. Who buys from you, what they respond to and what a customer is genuinely worth.
From there we build the campaign structure, the creative testing plan and the measurement setup, in that order, because each depends on the one before it.
Then we run it. Budget moves towards what is working, creative is refreshed while it is still performing, and you get plain English reporting on what was spent, what it returned and what we are changing next.
Why Us
We have been running paid campaigns from our base in Surrey since 2005, through every major platform shift the industry has had. Paid social works best connected to everything else. We run your X and Twitter activity alongside PPC and search, so social builds the demand and the audiences while search captures the intent it creates. Your account runs through CampAIgnHub, our own performance and project management platform, so you can see what is live and what each campaign has delivered. We are independent, which means every client gets senior attention rather than being handed down the ranks. That holds whether you are a local business or a national brand. That is why brands of every size stay with us. You get a named team who know your business, honest reporting on what is and is not working and a partner who treats your business like our own.
Featured Case Studies
For over 21 years we’ve helped ambitious brands grow — pairing creative that gets noticed with media that performs. Explore the work to see how we turn intent into measurable results.
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Reptile Centre
The Challenge According to insights provided by Google, the reptile and amphibian market was growing 14% year on year. Broadplace’s account management…
See project
The Works
The Challenge The Work’s annual objective was to increase revenue whilst maintaining efficiencies. The target was to generate a 30% increase in…
See project
Mercedes Benz
The Challenge The three main objectives of the Retail Group’s campaigns were to drive measurable leads across a key range of focus…
See project
JBR Capital
The Challenge JBR Capital had invested significantly in PPC over 2-3 years, but increasing competition and a confusing account structure meant it…
See project
The Impact
Pinterest reaches people at the planning stage, which is earlier than almost any other paid channel. Getting onto the shortlist before the comparison starts is worth more than winning the comparison later.
The value also lasts. Pins keep surfacing long after the campaign spend stops, so a strong piece of creative can keep bringing traffic for months rather than days.
Talk to our team about your Pinterest advertising today.
Frequently Asked Questions
There is no fixed rate, because it is an auction. Pinterest is often cheaper per click than the bigger platforms, but the number that matters is what a customer costs you once they buy, not what the click cost. We agree budgets with you upfront against your goals.
For brands whose products people plan for, usually yes. The audience arrives with purchase intent and low brand loyalty, which is a rare combination. If your category is not one people plan visually, we will say so before you spend anything.
This is where the platform is strongest. Your catalogue connects directly, so shopping pins carry live pricing and stock and people can go from an idea to your product page in one step. Home, fashion, food, beauty and gifts tend to perform hardest.
Anyone selling something people plan or picture before buying. Weddings, interiors, fashion, food, beauty, travel and gifting all fit naturally. Businesses selling on urgency or price comparison alone tend to get less from it.
It moves with your category and your creative and a low cost per click means little if those clicks do not buy. We measure yours, improve it, and judge it against what the traffic returns rather than against someone else’s benchmark.
Enough to test several creative approaches and run long enough to see the delayed sales the platform produces. Pinterest journeys are longer than most, so judging it after two weeks will undersell it. We agree a starting point and scale on evidence.
Usually the pin looks like an advert rather than something worth saving, or the landing page does not deliver what the pin promised. After that it is attribution: the sale often arrives weeks later and gets credited elsewhere.
Produces the pins, connects your product feed, builds the keyword and audience targeting, manages the spend and tracks what it returned. On Pinterest the creative and the feed do most of the heavy lifting.
Yes, and the shopping features have matured considerably, which has made it a stronger performance channel than it used to be. What has not changed is that it rewards imagery people actually want to keep.
Ready to Chat?
Tell us what you’re planning or what you’d love to achieve and we’ll explore how we can help your business grow — no obligation, just a friendly conversation.
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