Facebook Ads Management

Often yes, because the targeting lets a smaller budget reach precisely the right people rather than everyone. What decides it is clear goals, strong creative and accurate measurement, which is exactly what good management provides.

It depends on your goals, your margins and how quickly you want answers. Campaigns need enough budget to test properly and reach a conclusion. We agree a sensible starting point with you and scale it on results we can evidence.

Takes your budget and makes it work harder than it would on its own. In practice that means planning the campaigns, building and targeting the audiences, producing and testing the creative, managing spend, tracking conversions and reporting on what each pound returned.

Pricing models vary across the industry, from monthly fees to a percentage of spend. We agree clear pricing with you upfront, before any work begins, so you always know what you are paying and what it covers.

Usually one of four things: creative that has tired, audiences that do not match the offer, conversion tracking that is not reporting properly, or a landing page that loses people after the click. A structured review across those four normally finds it.

Running them yourself keeps costs down but takes real time to learn well. An agency brings tested creative approaches, audience experience across many accounts and measurement discipline. The honest answer depends on how much time you have and what that time is worth.

Campaigns need a learning period to find the right people, typically a few weeks depending on budget and conversion volume. Early results guide the optimisation, and performance usually strengthens as creative testing and audience learning build up.

Whatever is profitable for your margins. A return on ad spend that makes one business money loses another business money, so a benchmark from someone else is not much use. We work out the target that makes sense for your numbers and measure everything against it.

Campaign planning, audience building, creative production and testing, budget management, conversion tracking, ongoing optimisation and plain English reporting. We agree the exact scope with you upfront.

Look for transparency on results and pricing, real experience in accounts like yours, and a team who ask about your business before talking about themselves. Ask to see how they report, because that tells you how they think.

Yes. The platform has changed, with privacy updates making first party data and strong creative matter more than they used to, but Facebook and Instagram remain among the largest advertising audiences available anywhere. The businesses winning on the platform are the ones that adapted to those changes.