Blogs
Latest Blog Posts
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5 Steps For Effectively Measuring Paid Social
Paid social is extremely hard to measure for businesses. Measurement can be unreliable and inconsistent through ad platforms, platforms like Google Analytics don’t track impressions, IOS updates and privacy regulations like GDPR and CCPA restrict…
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Digital PR Campaigns: How To Make Sure Your Data Is Robust
Data is often the backbone of a good Digital PR campaign. They say a picture can paint a thousand words, but a good data set can paint thousands more, transforming a story into a newsworthy…
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SEO For SaaS: Why SEO Is Important For B2B SaaS Businesses And How It Is Different
Are you looking to grow your B2B SaaS business? Then let me tell you something: Search Engine Optimisation (SEO) is not just important, it’s crucial! A solid SEO strategy can make or break your company’s…
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5 Key Takeaways From Performance Max Campaigns One Year On
Google’s new goal-based campaign type, Performance Max (PMax), was first unveiled in November 2021 and launched worldwide in 2022. It enables advertisers to access Google’s entire range of networks and channels via a single campaign,…
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The Best Free Data Sources For Digital PR Campaigns
]When it comes to collecting data for your digital PR campaigns, you have a wealth of options. Data sources are available all over the web, and while some can cost, others are completely free, transforming…
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The Essential Guide To Negative Keywords In Search Campaigns
Unless you’ve got all the money in the world, you’re going to need to have a negative keyword strategy. But you already know that, don’t you? Because that’s why you’re here. You’ve probably gone through…
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How To Optimise Performance Max Campaigns With Audience Signals
With Google’s introduction of Performance Max, a highly automated campaign type, it’s difficult to understand which levers are available for advertisers to pull on. Now that shopping campaigns are a thing of the past, the…
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Busting Myths Around Microsoft Search Advertising
Whenever we would float the idea of advertising on it you’d hear things like “But it has limited reach”. Or “the audience isn’t right for my product”. But a lot of those things are just…