Blogs
Latest Blog Posts
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5 Reasons To Consider Implementing The Conversion API
In today’s digital world, online businesses strive to make data-driven decisions to optimize their advertising strategies. Facebook, being one of the most popular advertising platforms, offers various tools to help you track and measure the…
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SEO For SaaS: 10 Ways To Improve Organic Traffic To Your SaaS Site
Doing SEO on a SaaS website is hard. Like really, really hard. The niches they operate in typically have intense competition for low search volume terms that are part of a sales funnel that is…
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The Art of the Brainstorm: Five Steps to Great Digital PR Ideas
Every great digital PR campaign starts with a brainstorm. In fact, you don’t need a brainstorm to be able to work that out. Successful digital PR campaigns take great planning, great thought and one free-flowing,…
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6 Ways To Use Microsoft Clarity To Improve Performance
You might have heard it mentioned in passing? You may even have had your manager ask you about? So what is Microsoft Clarity and what exactly does it do? Microsoft Clarity is a web analytics…
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Seasonality Adjustments in Advertising: Things to Consider When Optimising PPC Campaigns for Seasonal Trends
Understanding and adjusting for seasonality is the difference between a successful PPC campaign and it failing. Think about it. Say you’re someone like a swimwear brand. You’re going to see really low levels of interest…
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8 Stats That Prove The Value Of A Blog For Your Website
Let’s be honest, we’ve all read blog posts that say, “You need to start a blog to improve your SEO”, but they never seem to tell you what the actual benefit of it is outside…
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4 Reasons to Get Excited by Performance Max for Travel Goals
40% of leisure travellers say they now invest more time and effort planning trips than before the pandemic(Google / Kantar, The Expectations of the Evolving Traveler). And that means one thing – the user journey…
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5 Awful PPC Myths & Why They’re A Load Of Rubbish
In over 15 years of operating as a PPC agency, we’ve heard just about every myth there is around the industry. They’ve varied from funny, to weird, to downright dangerous. Those are the PPC myths…