Blogs
Latest Blog Posts
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The Complete Guide To YouTube Advertising
I think by now we all know how huge YouTube is. With millions of daily users consuming its content it has become a part of our everyday lives. So it should come as no surprise…
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Broadplace Gains 2022 Google Premier Partner Status
Broadplace has been named a 2022 Google Premier Partner in the Google Partner program. The program is designed for advertising agencies and third parties that manage Google Ads accounts on behalf of other brands or…
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How To Structure Your Google Ads Campaigns For Better Reporting
No matter whether you work in an agency, multinational company or little high street shop, if you’re running digital marketing campaigns it’s imperative to report on and analyse your performance. Without reporting there is no…
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Broadplace Attend 2021 Surrey Business Awards at Denbies
It was great to return to the Surrey Business Awards earlier this month at Denbies Wine Estate in Dorking. 2021 saw us shortlisted for the hotly contested Business Innovation of the Year and Company of…
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5 Steps to Help You Prepare for Microsoft Keyword Match Type Changes
Microsoft has announced that it is phasing out the Broad Match Modifier (BMM) match type. This has been done in order ‘to simplify keywords and improve your relevancy when reaching customers’ (Microsoft 2021). Don’t get…
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Target Impression Share Now On Microsoft
In 2018 Google released impression share bidding and now Microsoft have followed suit. Whilst impression is not the most popular bidding strategy, it does have its place in a marketing campaign. However, before we dive…
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Broadplace Announced as Finalists for the Surrey Business Awards
Broadplace have been shortlisted for two awards in this year’s prestigious Surrey Business Awards! Broadplace are currently finalists for both Innovation of the Year for the Campaignhero application and Company of the Year as a…
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Top 5 Facebook Creative Best Practices
When it comes to advertising everyone has their own opinions on what is more valuable. From data to targeting, to optimization to creative – every marketer will have an opinion on what’s more important based…