Performance Max Campaigns

They do different jobs. PMax includes your Shopping inventory alongside every other Google channel, while standard Shopping gives you more manual control. Which suits you depends on your goals, your margins and how much control you need and plenty of accounts run both together.

You provide creative assets, a conversion goal and, for ecommerce, a product feed. You can also add audience signals to point the system at your best prospects. Google’s machine learning then tests combinations across its channels and moves budget towards whatever converts.

For many businesses yes, provided the campaign is fed accurate conversion data, strong assets and a healthy product feed. It performs best with meaningful conversion volume, so we assess whether your account is a good fit before recommending it rather than after.

It depends on your goals, your market and your margins. The campaign needs enough budget to gather data and learn, so very small budgets tend to struggle. We agree a sensible starting budget with you upfront and scale it on evidence.

Usually one of four things: conversion tracking that is not accurate, creative assets that are too thin, a product feed holding it back, or a goal that does not match what you actually want. A structured review of those four normally finds it.

Typically a few weeks, depending on how quickly conversions accumulate. Accounts with more conversion volume come out of the learning phase faster. During that window it matters that large changes are avoided, because they reset the learning.

It depends on your ad spend and the scope of work involved. We agree clear pricing with you upfront, before any work begins, so you always know exactly what you are paying and what it covers.

Less than in a manual campaign, but more than people assume. Brand exclusions, negative keyword requests, placement reviews and campaign level settings are all real levers, and we apply every one available so automation works inside boundaries you are comfortable with.

Automation removes the manual bidding work but not the judgement. Results still come down to structure, assets, feed quality and measurement, which is where experience counts. An agency managing PMax across many accounts will usually spot problems and opportunities sooner.

Headlines, descriptions, images, your logo and ideally video. Ecommerce campaigns also need a well maintained product feed. We help you produce and refine these, because their quality drives the performance directly.

Asset testing, refining audience signals, improving feed quality, reviewing search themes and placements, moving budget on evidence, and keeping conversion measurement accurate throughout. It is continuous work rather than a one off setup.