ChatGPT Advertising
ChatGPT Ads Management
Ads appear as a clearly labelled sponsored card below the answer, carrying a title, a short description, an image and a link. They sit alongside the response rather than inside it and OpenAI states they do not influence what the model says.
The targeting works on context rather than keywords. Instead of bidding on a phrase your ads are matched to the subject and intent of the conversation someone is having, which is closer to understanding why they are asking rather than simply what they typed.
That difference changes how a campaign is built. There is no keyword list to refine and no demographic targeting to layer on. What you control is the offer, the creative, the budget and which of your existing customers you exclude so the work sits in the inputs rather than in the optimisation.
What We Do
From account setup, campaign build, through to measurement and organic visibility, our ChatGPT advertising covers the whole picture of showing up in AI answers. Select a service below to find out more.
We get you set up in the OpenAI Ads Manager and build the campaign structure, budgets and bids around what you are trying to achieve. Campaigns run inside your own advertising account, with our team working in it alongside you. Get in touch to talk about getting set up.
Find Out MoreTargeting is built around the conversations your customers are likely to be having rather than the phrases they might type. We work out where your offer genuinely belongs in that conversation and where it would just be noise. Get in touch to talk through your targeting.
Find Out MoreThe format is small and the reader is mid conversation. That rewards a clear, specific and useful offer over anything clever and we test variations rather than committing to one. Get in touch to talk about your creative.
Find Out MoreMeasurement is thinner here than on established platforms, so we set up conversion tracking and tagged links properly from the start and cross check against your own analytics rather than relying on platform reporting alone. Get in touch to talk through your measurement.
Find Out MorePaid placement is only half of it. Being mentioned in the answer itself is earned rather than bought and it comes from the same work that gets you recommended anywhere else. Learn more about our generative engine optimisation services.
Find Out More
Account Setup & Campaign Build
We get you set up in the OpenAI Ads Manager and build the campaign structure, budgets and bids around what you are trying to achieve. Campaigns run inside your own advertising account, with our team working in it alongside you. Get in touch to talk about getting set up.
Find Out MoreContextual Targeting
Targeting is built around the conversations your customers are likely to be having rather than the phrases they might type. We work out where your offer genuinely belongs in that conversation and where it would just be noise. Get in touch to talk through your targeting.
Find Out MoreAd Creative for Conversational Placements
The format is small and the reader is mid conversation. That rewards a clear, specific and useful offer over anything clever and we test variations rather than committing to one. Get in touch to talk about your creative.
Find Out MoreConversion Tracking & Measurement
Measurement is thinner here than on established platforms, so we set up conversion tracking and tagged links properly from the start and cross check against your own analytics rather than relying on platform reporting alone. Get in touch to talk through your measurement.
Find Out MoreOrganic Visibility in AI Answers
Paid placement is only half of it. Being mentioned in the answer itself is earned rather than bought and it comes from the same work that gets you recommended anywhere else. Learn more about our generative engine optimisation services.
Find Out More
How We Do It
We start with your numbers. What a customer is worth, what you can afford to pay for one and where the current spend is going.
From there we build the account structure, the creative and the measurement setup, in that order, because each depends on the one before it.
Then we run it. Budget moves towards what is working, we test rather than assume and you get plain English reporting on what was spent, what it returned and what we are changing next.
Why Us
We have been running paid campaigns from our UK office since 2005, through every major platform shift the industry has had. We hold Google Premier Partner and Microsoft Advertising Elite Channel Partner status, which means early access to new features and a direct line to platform support that standard agencies do not get. We use AI where it genuinely adds value rather than for its own sake. On a platform this new that means testing it properly ourselves before recommending you put budget behind it. Your ChatGPT activity runs alongside the rest of your paid media rather than in a silo, so channels support each other instead of competing for the same conversions. We are independent, which means every client gets senior attention rather than being handed down the ranks. That holds whether you are a local business or a national brand. That is why brands of every size stay with us, including technology brands such as McAfee and Kaspersky. Your account runs through CampAIgnHub, our own performance and project management platform, so you can see what is live and what each campaign has delivered. You get a named team, honest reporting and a partner who treats your business like our own.
Featured Case Studies
For over 21 years we’ve helped ambitious brands grow — pairing creative that gets noticed with media that performs. Explore the work to see how we turn intent into measurable results.
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Reptile Centre
The Challenge According to insights provided by Google, the reptile and amphibian market was growing 14% year on year. Broadplace’s account management…
See project
The Works
The Challenge The Work’s annual objective was to increase revenue whilst maintaining efficiencies. The target was to generate a 30% increase in…
See project
Mercedes Benz
The Challenge The three main objectives of the Retail Group’s campaigns were to drive measurable leads across a key range of focus…
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JBR Capital
The Challenge JBR Capital had invested significantly in PPC over 2-3 years, but increasing competition and a confusing account structure meant it…
See project
The Impact
Being present while someone is still weighing options is worth more than reaching them afterwards. That is the whole argument for this channel and it is the same reason search worked twenty years ago.
It is also an early market, which is the one advantage that expires. The businesses that learn the format now will understand it before the auction fills up and that head start is difficult to buy later.
Talk to our team about advertising in ChatGPT today.
Frequently Asked Questions
Yes. OpenAI opened a self serve Ads Manager to advertisers in 2026, and ChatGPT advertising reached the UK in August 2026. Businesses set budgets and bids, upload creative and launch campaigns much as they would on any other platform, though the tools are younger and the reporting is thinner.
Yes, on some plans. Ads appear for people on the free and lower cost tiers, shown as clearly labelled sponsored cards beneath the answer. Paid subscription tiers do not see them and OpenAI states ads are not shown to accounts identified as under 18.
Your ad is matched to the context and intent of the conversation someone is having rather than to keywords they typed. It appears as a sponsored card below the response, carrying a title, short description, image and link. Clicks go to your site and can be measured with conversion tracking and tagged links.
That part is not for sale and OpenAI is explicit that ads do not influence the answers. Being mentioned in the response itself is earned the same way visibility has always been earned: clear information about what you do, in places these systems read and trust. That is generative engine optimisation rather than advertising.
Bidding is available on a cost per click basis and there is no minimum spend requirement on the self serve platform, which puts it within reach of smaller budgets. What a click costs will move as more advertisers arrive, so early figures should be treated as a starting point rather than a benchmark.
Google matches your ad to a search phrase. ChatGPT matches it to the subject and intent of a conversation, which means no keyword lists and less granular control. Google is the mature platform with deeper targeting and reporting. ChatGPT reaches people earlier, while they are still working out what they want.
Businesses in the markets where the platform has opened, which now includes the UK, subject to OpenAI's advertising policies. Some categories are restricted as they are on every ad platform, so it is worth checking your sector before planning a budget.
Worth testing rather than worth switching to. Inventory is limited, reporting is thinner than you will be used to and only some users see ads. Against that, the auction is far less crowded than search and the format rewards learning it early. We would fund it as a test alongside your existing channels.
Get the basics in order first, because they carry across every platform. Clear information about what you sell and who for, accurate conversion tracking and content these systems can read and cite. Businesses with that in place can move quickly when a new AI platform opens. Those without it cannot.
Ready to Chat?
Tell us what you’re planning or what you’d love to achieve and we’ll explore how we can help your business grow — no obligation, just a friendly conversation.
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