Marketing Automation
Email Marketing Automation
The value is in timing rather than volume. A message that arrives because someone did something specific outperforms a newsletter that goes to everyone on a Thursday, because it is relevant at the moment it lands.
That covers welcome sequences, abandoned baskets, post purchase follow up, re engagement for people who have gone quiet, and the lifecycle messages that sit between them. Each one built around a trigger rather than a calendar.
The part people underestimate is the writing. An automated sequence still has to sound like a person, and a well built journey sending bad emails is just a faster way to be ignored.
Deliverability sits underneath all of it. Authentication, list hygiene and sending reputation decide whether any of this reaches an inbox, and an automation programme built on a domain that lands in spam will look like a strategy failure when it is a technical one.
What We Do
From email journeys and lead scoring through to CRM workflows and reporting, our marketing automation covers everything that should happen without someone remembering to do it. Select a service below to find out more.
Welcome sequences, abandoned baskets, post purchase follow up and re engagement, built around what someone actually did rather than a fixed schedule. Get in touch to talk about email journeys.
Find Out MoreRanking enquiries by how likely they are to convert, so your sales team works the ones worth having and the rest are nurtured until they are ready. Get in touch to talk about lead scoring.
Find Out MoreRemoving the copying, chasing and updating that eats your team’s week, with records and routing that maintain themselves. Learn more about our CRM and API integration services.
Find Out MoreChoosing the platform that fits what you actually need, or moving you off one that does not, without losing your history in the process. Get in touch to talk about platforms.
Find Out MoreMeasuring what the automation returned rather than how many emails it sent, so you can see which journeys earn their place. Learn more about our reporting and measurement services.
Find Out More
Email Journeys & Lifecycle Campaigns
Welcome sequences, abandoned baskets, post purchase follow up and re engagement, built around what someone actually did rather than a fixed schedule. Get in touch to talk about email journeys.
Find Out MoreLead Scoring & Nurturing
Ranking enquiries by how likely they are to convert, so your sales team works the ones worth having and the rest are nurtured until they are ready. Get in touch to talk about lead scoring.
Find Out MoreCRM Workflow Automation
Removing the copying, chasing and updating that eats your team’s week, with records and routing that maintain themselves. Learn more about our CRM and API integration services.
Find Out MorePlatform Selection & Migration
Choosing the platform that fits what you actually need, or moving you off one that does not, without losing your history in the process. Get in touch to talk about platforms.
Find Out MoreReporting on Automated Campaigns
Measuring what the automation returned rather than how many emails it sent, so you can see which journeys earn their place. Learn more about our reporting and measurement services.
Find Out More
How We Do It
We start with what you have rather than what you should have. Which systems hold what, where the duplication is, and which manual work actually costs your team time worth reclaiming.
From there we agree what to build and in what order, starting with the thing that removes the most friction rather than the thing that demonstrates the most technology.
Then we build it, test it against real cases, and document it. You get something your team can operate and amend, not a black box only we can maintain.
Why Us
We have been running campaigns from our base in Surrey since 2005, so we build this as marketers who have to live with the result rather than as a technical exercise signed off and handed over. That shapes what gets built. Systems designed by people who never have to use the output tend to be impressive and unhelpful. We have an in-house dev and tech team, so automation work is implemented by us rather than passed to a third party, and the people who built it are the people you can ask about it. We are independent, which means every client gets senior attention rather than being handed down the ranks. That holds whether you are a local business or a national brand. You get a named team who know your setup, honest advice about what is worth building, and a partner who treats your business like our own.
Featured Case Studies
For over 21 years we’ve helped ambitious brands grow — pairing creative that gets noticed with media that performs. Explore the work to see how we turn intent into measurable results.
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Reptile Centre
The Challenge According to insights provided by Google, the reptile and amphibian market was growing 14% year on year. Broadplace’s account management…
See project
The Works
The Challenge The Work’s annual objective was to increase revenue whilst maintaining efficiencies. The target was to generate a 30% increase in…
See project
Mercedes Benz
The Challenge The three main objectives of the Retail Group’s campaigns were to drive measurable leads across a key range of focus…
See project
JBR Capital
The Challenge JBR Capital had invested significantly in PPC over 2-3 years, but increasing competition and a confusing account structure meant it…
See project
The Impact
Automation buys back time that was going on work nobody enjoyed, and it does it every week rather than once. The hours saved compound in a way a one off project never does.
It also catches revenue that was quietly leaking. Baskets nobody recovered and enquiries nobody chased are money you had already paid to generate, and recovering even a portion of it usually covers the build.
Talk to our team about your marketing automation today.
Frequently Asked Questions
Software that carries out marketing tasks based on what someone does rather than when someone remembers. An enquiry arrives and the follow up sends itself. A basket is abandoned and the reminder goes out. It is less about clever technology than about things stopping falling through the cracks.
A sequence of messages sent over time rather than all at once, usually triggered by an action such as signing up or downloading something. The point is to stay useful across the weeks someone takes to decide, without anyone having to remember to send anything.
Ranking enquiries by how likely they are to become customers, based on what they did and who they are. It stops your sales team treating every lead the same, which matters most when volume is high and time is short.
It depends on what you sell and what you already use. Ecommerce businesses and B2B businesses need genuinely different things, and the platform that integrates with your existing systems usually beats the one with the longer feature list. We recommend on your setup rather than a preferred partner.
Two costs: the platform licence, which scales with your contact volume, and the build. The build is usually the larger of the two in year one and much smaller afterwards. We scope both and agree them upfront.
Email journeys, lead routing and scoring, CRM updates, reporting, review requests, re engagement and most of the copying between systems. What should not be automated is anything where a person genuinely adds something, and we will say where that line is.
Automating the admin around your customer records. Enquiries creating contacts by themselves, leads routing to the right person, statuses updating from activity rather than from someone remembering. It removes the work rather than speeding it up.
Often more so, because a small team feels the admin more. You do not need an enterprise platform. A well built welcome sequence and an abandoned basket email will do more for most small businesses than a complicated setup nobody maintains.
A focused build with a few core journeys takes a few weeks. A full lifecycle programme across several audiences takes longer. We would rather launch something working and extend it than spend three months building before anything sends.
Only if it is written that way. The automation decides when a message arrives, not how it sounds. Badly written automated emails feel robotic for the same reason badly written manual ones do, which is why the copy matters as much as the build.
Ready to Chat?
Tell us what you’re planning or what you’d love to achieve and we’ll explore how we can help your business grow — no obligation, just a friendly conversation.
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