Technical SEO Services

A crawl of the site as a search engine sees it, a check of what is actually indexed against what should be, speed and Core Web Vitals testing, a review of structure, internal linking and markup, and a look at anything a recent migration or redesign broke, among other areas depending on what your site needs. You get a prioritised list, not a raw export.

It scales with the size and complexity of the site. A brochure site is a very different job to a store with fifty thousand URLs and faceted navigation. We scope it against your site and agree the price upfront, before any work begins.

On-page is about the content of a page, its copy, headings and relevance to what people search. Technical is about whether that page can be reached, loaded and understood in the first place. Strong content on a site search engines cannot crawl properly will not rank.

They are a ranking factor, but a modest one, and relevance beats speed most of the time. Where they matter more is conversion: slow pages lose people before rankings ever come into it, so the work usually pays for itself twice.

Common signs are pages that never appear in search however good they are, traffic that dropped after a redesign, or a site that feels slow on a phone. Search Console will show indexation issues free, which is a reasonable first look before anyone charges you.

Almost always redirects. If old URLs were not mapped to their new equivalents, the ranking history attached to them is lost and search engines start over. It is recoverable, and far cheaper to prevent than to fix, which is why the mapping should happen before launch rather than after.

Some fixes move within days, particularly indexation problems where pages simply were not being seen. Structural work takes longer, because search engines need to recrawl and reassess the site. We would expect meaningful movement over weeks on most sites, though larger structural or authority related changes can take months to show their full effect.

Tools are good at finding issues and poor at telling you which ones matter. A crawl will hand you thousands of flagged items with no sense of which is costing you money. If you can read the output and prioritise it yourself, a tool is enough. Most of the value in hiring someone is the triage.

A full audit annually suits most sites, with lighter monitoring in between. The exceptions are sites that change constantly or anything going through a redesign, replatform or migration, where you want eyes on it before, during and after.