Ecommerce PPC Services & Google Shopping Management
We turn product searches into profitable sales, not just clicks.
Ecommerce PPC Services Built Around Your Product Feed
Ecommerce PPC works differently to standard search advertising. Your product feed, not just your keywords, drives what shoppers actually see, which means feed quality is often the biggest lever for performance. Our ecommerce PPC services combine Google Shopping management with over 21 years of digital marketing experience, so your campaigns are built around what actually sells, not just what gets clicks. Whether you're running a handful of product lines or a catalogue in the thousands, the same principle applies: budget should follow what genuinely converts.
What We Do
Our ecommerce PPC management covers everything from your product feed to ongoing campaign optimisation, built specifically around how online stores actually sell, not a generic search campaign with product images bolted on.
We plan and build Google Shopping campaigns structured around your product catalogue, so your best sellers and highest margin products get the visibility they deserve, rather than an equal, unstructured share of budget alongside items that barely move.
Your product feed is the foundation of Google Shopping. We optimise titles, categories, images, and attributes, so the products most likely to convert are the ones the algorithm actually chooses to show, instead of leaving that decision to a default, unoptimised export.
Automation only works well with the right inputs. We set up and manage Smart and Performance Max Shopping campaigns, feeding them the signals, structure, and creative assets they need to actually perform, rather than switching them on and hoping the algorithm figures it out.
Shopping and search ads work best together, not in isolation. We build combined campaigns that cover a shopper’s full journey, from early research through to the moment they’re ready to buy, so you’re not missing them at one stage while chasing them at another.
Ecommerce PPC management doesn’t stop at launch. We continuously review bids, budgets, and product performance, with clear, jargon free reporting so you always know which products are actually driving revenue, not just which ones are generating clicks.
Google Shopping Campaigns
We plan and build Google Shopping campaigns structured around your product catalogue, so your best sellers and highest margin products get the visibility they deserve, rather than an equal, unstructured share of budget alongside items that barely move.
Product Feed Optimisation
Your product feed is the foundation of Google Shopping. We optimise titles, categories, images, and attributes, so the products most likely to convert are the ones the algorithm actually chooses to show, instead of leaving that decision to a default, unoptimised export.
Smart & Performance Max Shopping
Automation only works well with the right inputs. We set up and manage Smart and Performance Max Shopping campaigns, feeding them the signals, structure, and creative assets they need to actually perform, rather than switching them on and hoping the algorithm figures it out.
Search & Shopping Combined Strategy
Shopping and search ads work best together, not in isolation. We build combined campaigns that cover a shopper’s full journey, from early research through to the moment they’re ready to buy, so you’re not missing them at one stage while chasing them at another.
Ongoing Optimisation & Reporting
Ecommerce PPC management doesn’t stop at launch. We continuously review bids, budgets, and product performance, with clear, jargon free reporting so you always know which products are actually driving revenue, not just which ones are generating clicks.
How We Do It
Every ecommerce PPC account starts with your product feed and your margins, not just your keywords. We identify which products deserve the most budget, structure campaigns around commercial priorities like margin and stock availability, then optimise continuously as performance data comes in, rather than reviewing the account once a month and hoping nothing has changed in between.
- Feed audit: we review your product feed for gaps, errors, and missed opportunity
- Campaign structure: we group products by priority, margin, and performance
- Launch and optimise: we manage bids and budgets based on what's actually converting
- Report: clear, jargon free reporting on revenue, ROAS, and product level performance
Why Us
An Ecommerce PPC Agency That Understands Retail
Our ecommerce PPC specialists think in margin and stock availability, not just clicks, so recommendations are grounded in what actually matters to a retail business, not vanity metrics that look good in a slide deck.
One Ecommerce Strategy, Every Channel
Google Shopping rarely works in isolation. Our team can extend your ecommerce strategy into paid social, Microsoft Advertising and Amazon advertising too, so your products get consistent, joined up visibility everywhere your customers shop.
Google Premier Partner Expertise
As a Google Premier Partner, we get priority support and early access to new Shopping features, including for clients outside London, across the whole of the UK, so you're rarely waiting on us to catch up with what Google has already rolled out.
Data Led Feed & Campaign Optimisation
We treat your product feed as a living asset, not a one off setup, continuously optimising it alongside your campaigns as stock, pricing, and seasonality change throughout the year.
Featured Case Studies
For over 21 years we’ve helped ambitious brands grow — pairing creative that gets noticed with media that performs. Explore the work to see how we turn intent into measurable results.
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Reptile Centre
The Challenge According to insights provided by Google, the reptile and amphibian market was growing 14% year on year. Broadplace’s account management…
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The Works
The Challenge The Work’s annual objective was to increase revenue whilst maintaining efficiencies. The target was to generate a 30% increase in…
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Mercedes Benz
The Challenge The three main objectives of the Retail Group’s campaigns were to drive measurable leads across a key range of focus…
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JBR Capital
The Challenge JBR Capital had invested significantly in PPC over 2-3 years, but increasing competition and a confusing account structure meant it…
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The Impact Of Ecommerce PPC
Well managed ecommerce PPC does more than drive traffic to your store, it drives the right traffic to the right products. A properly optimised feed and campaign structure improves ROAS by cutting spend on products that rarely convert, freeing up budget for the items actually driving profit. Consistent, ongoing management means your campaigns adapt as stock, pricing, and demand shift throughout the year, rather than running on autopilot until something breaks or a competitor undercuts you on price. The result is more consistent, predictable revenue from your ad spend, and fewer surprises in your monthly reporting, whether that's around a seasonal peak or a quieter month.
Frequently Asked Questions
Google Shopping ads pull directly from your product feed, showing an image, price, and title to shoppers searching for related products, rather than relying on written ad copy like a standard text ad.
Cost depends on your industry and competition, since Shopping ads run on a cost per click model. We help you set a realistic starting budget based on your margins and goals.
Costs depend on your ad spend and the number of platforms and campaigns involved. We agree clear, upfront management fees before any work begins.
Yes, for most ecommerce businesses. Shopping ads put your products directly in front of people actively searching to buy, often at a lower cost per click than standard search ads.
Ecommerce PPC is paid advertising built specifically for online stores, covering Google Shopping, search, and social ads designed to drive product sales rather than general enquiries.
Optimisation usually starts with your product feed, titles, images, and pricing, followed by ongoing bid and budget adjustments based on which products actually convert.
An ecommerce PPC agency plans, builds, and manages paid campaigns for online stores, including Google Shopping, search, and product feed optimisation, all built around sales, not just traffic.
Our ecommerce PPC management typically includes product feed setup and optimisation, Google Shopping campaign management, ongoing bid strategy, and clear, jargon free reporting.
Shopping campaigns can start driving traffic within days, though it typically takes a few weeks of data before bidding and targeting are properly optimised.
Shopping campaigns use your product feed to automatically generate ads, matching your products to relevant searches based on titles, categories, and attributes rather than manually chosen keywords.
Google Ads is the platform, while Shopping ads are one ad format within it, showing product images and prices, alongside standard text based search ads.
Yes. We manage Google Shopping campaigns for ecommerce stores on platforms including Shopify, WooCommerce, and Magento, from feed setup through to ongoing optimisation.
Improving ROAS usually comes down to feed quality, smarter bid strategy, and cutting spend on products that generate clicks but rarely convert.
If PPC and Google Shopping aren't your day job, a specialist can usually spot wasted spend and missed opportunity faster than managing it in house alongside everything else.
Yes. Product feed optimisation, covering titles, categories, images, and attributes, is one of the most effective levers for improving Shopping ad performance.
Google Shopping works with most major ecommerce platforms, including Shopify, WooCommerce, and Magento, usually via a product feed app or direct integration.
We review and optimise active Shopping campaigns continuously, since product availability, pricing, and seasonality all change how they should be performing week to week.
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