AI Advertising Agency
AI Marketing Agency Services
Automation has moved most of the manual work out of paid media. Bids, budget splits, creative combinations and audience discovery are all handled faster by a machine than by a person with a spreadsheet and the platforms will do it whether or not anyone is supervising.
What has not been automated though is the judgement. Deciding what a conversion is worth, which customers you actually want more of, when a result is a genuine trend or when it’s just noise and when the system is confidently optimising towards something that actually makes you money.
That is the work. We set the inputs, the targets and the boundaries and only then let the automation do what it is genuinely good at.
What We Do
From automated bidding and creative production through to measurement and guardrails, our AI advertising covers every stage of putting machine learning to work without handing over the wheel. Select a service below to find out more.
We set bidding around what a customer is genuinely worth to you rather than a blanket target and review what the automation has chosen to do rather than assuming it chose well. Get in touch to talk through your bidding.
Find Out MoreMachine generated variations let you test far more than a human team could produce, which is useful. Deciding what is worth testing and rejecting the output that would embarrass your brand, is still a human job. Get in touch to talk about creative testing.
Find Out MorePlatform models find people who look like your best customers, provided you tell them which customers those are. We build the source audiences from your own data rather than letting the system guess from raw conversion counts. Get in touch to talk about your audiences.
Find Out MoreAdvertising inside AI assistants is now live rather than theoretical and it behaves differently to search or social. We can help you decide whether it is worth testing yet. Learn more about our ChatGPT advertising services.
Find Out MoreAutomation is only as good as the numbers it optimises towards. We check the conversion data first, set the exclusions and caps and review what changed rather than trusting the dashboard. Get in touch to talk through your measurement.
Find Out More
Automated Bidding & Budget Allocation
We set bidding around what a customer is genuinely worth to you rather than a blanket target and review what the automation has chosen to do rather than assuming it chose well. Get in touch to talk through your bidding.
Find Out MoreAI Assisted Creative Production
Machine generated variations let you test far more than a human team could produce, which is useful. Deciding what is worth testing and rejecting the output that would embarrass your brand, is still a human job. Get in touch to talk about creative testing.
Find Out MoreAudience Modelling & Prediction
Platform models find people who look like your best customers, provided you tell them which customers those are. We build the source audiences from your own data rather than letting the system guess from raw conversion counts. Get in touch to talk about your audiences.
Find Out MoreAdvertising in AI Platforms
Advertising inside AI assistants is now live rather than theoretical and it behaves differently to search or social. We can help you decide whether it is worth testing yet. Learn more about our ChatGPT advertising services.
Find Out MoreMeasurement & Guardrails
Automation is only as good as the numbers it optimises towards. We check the conversion data first, set the exclusions and caps and review what changed rather than trusting the dashboard. Get in touch to talk through your measurement.
Find Out More
How We Do It
We start with your numbers. What a customer is worth, what you can afford to pay for one and where the current spend is going.
From there we build the account structure, the creative and the measurement setup, in that order, because each depends on the one before it.
Then we run it. Budget moves towards what is working, we test rather than assume and you get plain English reporting on what was spent, what it returned and what we are changing next.
Why Us
We have been running paid campaigns from our base in Surrey since 2005, through every major platform shift the industry has had. We hold Google Premier Partner and Microsoft Advertising Elite Channel Partner status, which means early access to new features and a direct line to platform support that standard agencies do not get. We use AI to amplify our people rather than replace them. As the tools get more capable, knowing what to point them at is what decides the result, and that judgement comes from accredited specialists and our own in-house dev and tech team rather than from the software. Your AI activity runs alongside the rest of your paid media rather than in a silo, so channels support each other instead of competing for the same conversions. We are independent, which means every client gets senior attention rather than being handed down the ranks. That holds whether you are a local business or a national brand. That is why brands of every size stay with us, from local businesses through to Mercedes-Benz, The Works and the NHS. Your account runs through CampAIgnHub, our own performance and project management platform, so you can see what is live and what each campaign has delivered. You get a named team, honest reporting and a partner who treats your business like our own.
Featured Case Studies
For over 21 years we’ve helped ambitious brands grow — pairing creative that gets noticed with media that performs. Explore the work to see how we turn intent into measurable results.
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Reptile Centre
The Challenge According to insights provided by Google, the reptile and amphibian market was growing 14% year on year. Broadplace’s account management…
See project
The Works
The Challenge The Work’s annual objective was to increase revenue whilst maintaining efficiencies. The target was to generate a 30% increase in…
See project
Mercedes Benz
The Challenge The three main objectives of the Retail Group’s campaigns were to drive measurable leads across a key range of focus…
See project
JBR Capital
The Challenge JBR Capital had invested significantly in PPC over 2-3 years, but increasing competition and a confusing account structure meant it…
See project
The Impact
Used well, automation lets a small team compete with a much larger one, because the repetitive work stops being the constraint and the judgement becomes the differentiator.
It also compounds, in both directions. A well fed system gets sharper every month and a badly fed one gets more confidently wrong. Which of those you end up with is decided by the inputs, not the technology.
Talk to our team about AI in your advertising today.
Frequently Asked Questions
In practice it means the platforms deciding bids, budgets, audiences and creative combinations for you, using machine learning trained on what has converted before. Every major ad platform now works this way by default, so most businesses are already doing it whether they planned to or not.
It has replaced a lot of what agencies used to charge for and that is a good thing. Manual bid adjustments and keyword housekeeping are better done by machines. What has not been replaced is deciding what the campaign should be aiming at and noticing when it is confidently aiming at the wrong thing.
For bidding, budget allocation, audience modelling, creative variation and anomaly spotting. The useful question is not whether an agency uses AI, since everyone does, but whether they can tell you what the automation decided last month and why they let it.
Automated bidding and campaign types genuinely outperform manual management in most accounts with reasonable conversion volume. They perform worse in small accounts, long sales cycles and anywhere the conversion data is unreliable, because the system has too little to learn from.
There is no separate cost. Automation is built into the platforms at no extra charge, so what you pay is your media budget and your management fee. Anyone charging a premium purely for using AI is charging you for the default setting.
It can run them, and it will keep running them long after they stop making sense. Automation optimises towards whatever it was told to value, so if the conversion setup is wrong or the target is unrealistic it will pursue that with complete confidence. Someone needs to be checking.
Less than the marketing suggests. Traditional PPC has been steadily automated for years, so the split is really between campaigns where a human sets the boundaries and campaigns where nobody does. The second kind is cheaper to run and usually more expensive to own.
The platforms optimise towards the goal you give them, and they are not neutral about what that goal should be. Their incentive is your spend. An agency's job is to set the target, feed the system accurate data and check that the results are worth what they cost.
The same as any campaign, with one caveat. Automated bidding needs enough conversion volume to learn from, so budgets spread too thinly across too many campaigns leave every one of them in a permanent learning phase. Fewer, better funded campaigns usually beat many small ones.
Whatever your margins support, agreed before launch. It matters more with automation rather than less, because the system will chase whatever target it is given with great efficiency, including a wrong one. Setting the right number is the most consequential decision in the account.
Ready to Chat?
Tell us what you’re planning or what you’d love to achieve and we’ll explore how we can help your business grow — no obligation, just a friendly conversation.
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