LinkedIn Advertising Agency

You are paying for precision. Reaching a finance director at a company of a certain size costs more than reaching a general audience, because far fewer people match and far more advertisers want them. It stops being expensive when the leads convert at a value that justifies it, which is what we optimise towards.

For B2B with a decent deal value, usually yes. For low value or impulse purchases, rarely. The maths is straightforward: if your average customer is worth thousands and the buying decision runs through people you can identify by job title, LinkedIn earns its cost.

It is the platform built for it. No other channel lets you target by employer, seniority and function at the same time. The catch is that B2B buying is slow, so campaigns need to be judged over months rather than weeks and measured on pipeline rather than form fills.

It varies by format and how tightly you have targeted. Rather than chasing someone else’s benchmark, we measure your own rate and improve it, because a high click rate on the wrong audience is worse than a modest one on the right people.

Enough for the campaign to reach a conclusion, which on LinkedIn means more than on other platforms because clicks cost more. We work back from your deal value and target volume to a starting point, then scale it on results we can evidence.

Usually the creative reads like an advert rather than something worth stopping for, or the audience is too broad to feel relevant. Ad fatigue also arrives faster than people expect on LinkedIn, because audiences are small and see the same ad repeatedly.

Builds the audiences, produces and tests the creative, manages the budget and tracks what happens to leads after they arrive. On LinkedIn the reporting matters as much as the campaign work, because cost per lead on its own tells you very little about whether it worked.

Whatever your deal value supports. A lead costing a hundred pounds is cheap if your average contract is fifty thousand and expensive if it is five hundred. We work out the number that makes sense for your business and measure against that.

They do different jobs. Google captures people already searching for a solution. LinkedIn reaches the right people before they start looking. Most B2B businesses need both, with LinkedIn creating the demand that search then converts.

Yes, and for B2B they have become more important as other channels have lost targeting precision to privacy changes. LinkedIn targeting is based on data people volunteer about their own jobs, which has held up better than tracking based approaches.