Digital PR Services
Backlinks, brand awareness and media coverage that support your wider marketing, not sit apart from it.
Digital PR That Turns Coverage Into Growth
Good digital PR does more than get your name in the news. It earns backlinks that move rankings, builds credibility with the people who already influence your customers, and gives your brand a voice beyond your own channels. Broadplace is a digital PR agency built for ambitious businesses who want coverage that actually contributes to growth, not a clippings folder. We combine two decades of digital marketing experience with a straightforward, jargon free approach, so you always know what we're doing and why it matters.
What We Do
Our digital PR covers everything from fast turnaround reactive opportunities through to longer term campaigns built to earn coverage on their own merit, so you’re not limited to one approach.
Journalists are looking for expert comment and data every single day. We monitor relevant requests and trending topics in your industry and respond quickly, so coverage is timely and genuinely relevant, not generic.
Original stories, data, and research built specifically to earn coverage, rather than a press release nobody reads. We identify what’s genuinely newsworthy about your business and build campaigns around it.
Securing backlinks from genuinely relevant, authoritative sites, the kind that move search rankings, rather than a high volume of low quality links that do little beyond padding a report.
Ongoing relationships with journalists and publications relevant to your sector, so pitches land with people who already know and trust us, rather than starting cold every time.
Clear, plain English updates on what coverage was secured, where, and what it’s likely to be worth, rather than a folder of press clippings with no context.
Reactive Digital PR
Journalists are looking for expert comment and data every single day. We monitor relevant requests and trending topics in your industry and respond quickly, so coverage is timely and genuinely relevant, not generic.
Proactive PR Campaigns
Original stories, data, and research built specifically to earn coverage, rather than a press release nobody reads. We identify what’s genuinely newsworthy about your business and build campaigns around it.
Outreach & Link Building
Securing backlinks from genuinely relevant, authoritative sites, the kind that move search rankings, rather than a high volume of low quality links that do little beyond padding a report.
Media Relations & Coverage
Ongoing relationships with journalists and publications relevant to your sector, so pitches land with people who already know and trust us, rather than starting cold every time.
Reporting
Clear, plain English updates on what coverage was secured, where, and what it’s likely to be worth, rather than a folder of press clippings with no context.
How We Do It
We start by understanding your business, your audience, and what's genuinely newsworthy about what you do, often drawing on the same research and insight that feeds our content. Find out more about our range of Content Marketing services. From there, we build a mix of reactive and proactive activity, pitch it to the right journalists and publications, and report on what it achieved.
- Understand: we get to know your business and identify genuinely newsworthy angles
- Plan: we build a mix of reactive and proactive PR activity suited to your goals
- Pitch: we take stories to the journalists and publications most likely to cover them
- Report: we measure coverage, backlinks, and the impact on your wider marketing
Why Us
An Agency That Sees PR as Part of the Bigger Picture
We don't treat digital PR as a standalone activity chasing coverage for its own sake. It's built to support your wider marketing, including your search performance, from day one.
Coverage That Travels
Based in Surrey, we build media relationships and secure coverage for businesses wherever your customers are, in person or remotely. We're also a full digital marketing agency, so digital PR works alongside our other channels rather than sitting apart from them, giving you one accountable team instead of a separate PR supplier to manage. Find out more about our range of Digital Marketing services.
Featured Case Studies
For over 21 years we’ve helped ambitious brands grow — pairing creative that gets noticed with media that performs. Explore the work to see how we turn intent into measurable results.
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Reptile Centre
The Challenge According to insights provided by Google, the reptile and amphibian market was growing 14% year on year. Broadplace’s account management…
See project
The Works
The Challenge The Work’s annual objective was to increase revenue whilst maintaining efficiencies. The target was to generate a 30% increase in…
See project
Mercedes Benz
The Challenge The three main objectives of the Retail Group’s campaigns were to drive measurable leads across a key range of focus…
See project
JBR Capital
The Challenge JBR Capital had invested significantly in PPC over 2-3 years, but increasing competition and a confusing account structure meant it…
See project
The Impact Of Digital PR
Digital PR does more than build awareness. Genuine coverage on relevant, authoritative sites earns backlinks that support your search performance. Find out more about our range of SEO services. Media relationships build the kind of trust that advertising alone can't buy. For most of our clients, that means stronger search visibility, more qualified enquiries, and a brand that's recognised beyond its own channels.
Frequently Asked Questions
Costs depend on the scale and ambition of your campaigns, so we build tailored packages rather than one size fits all pricing. Get in touch and we'll give you a clear proposal based on what your business actually needs.
A digital PR agency earns coverage, backlinks, and brand visibility through relationships with journalists and publications, rather than paying for placements directly.
Digital PR typically includes reactive PR, proactive campaigns, outreach and link building, media relations, and reporting, built around what your business and your goals actually need.
Reactive PR can land coverage within days, while proactive campaigns and consistent link building tend to compound over three to six months.
An experienced digital PR agency brings journalist relationships, campaign ideas, and time that most in house teams don't have capacity for, plus an outside perspective on what's genuinely newsworthy.
Yes. Coverage from genuinely relevant, authoritative sites earns backlinks that support your search performance, which is why we build campaigns with that in mind from the start. Find out more about our range of SEO services.
Yes. Outreach and link building focused on relevant, authoritative sites is a core part of what we do, rather than a high volume, low quality approach.
Yes. Our team responds quickly to journalist requests and trending topics relevant to your industry, so coverage is timely rather than generic.
Yes. Proactive campaigns built around original stories, data, or research are designed specifically to earn coverage and build awareness beyond your own channels.
Very likely. We work across a wide range of sectors and bring that experience to every new client, tailoring campaigns to what's genuinely newsworthy in your market.
Yes. We regularly work alongside existing SEO teams and agencies, and can manage SEO ourselves if you'd prefer one team across both. Find out more about our range of SEO services.
Yes. We're based in Surrey and work with businesses across the UK, building media relationships that go well beyond our local area.
Yes. We report on the coverage secured, the quality of backlinks earned, and the impact on search visibility, in plain English rather than a folder of press clippings.
Get in touch for a free consultation and we'll talk through your goals, take a look at your current coverage, and explain exactly how we'd approach your digital PR.
Ready to Chat?
Tell us what you're planning, or what you'd love to achieve, and we'll explore how we can help your business grow. No obligation, just a friendly conversation.
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