Reporting and Measurement
Marketing Reporting
A useful report answers a question. Most report on activity instead, which is why so many go unread after the second month. Impressions went up. Sessions went down. Nobody knows what to do differently on Monday.
We build reporting around the decisions you actually make. What is worth more budget, what should stop, which channel is producing customers rather than clicks, and what changed since last month that anyone should care about.
Commentary is the part that most reporting leaves out, and it is the part that makes it useful. A number without an explanation invites everyone to bring their own, which is how meetings end without a decision.
That usually means fewer numbers rather than more. A dashboard with sixty metrics is a way of avoiding the responsibility of saying which ones matter.
What We Do
From GA4 setup and attribution through to dashboards and the decisions that follow, our reporting and measurement work covers everything between raw data and knowing what to do. Select a service below to find out more.
Building it properly, or checking what you have. Events, conversions, filters and the definitions that decide whether the numbers mean anything. Get in touch to talk about your GA4 setup.
Find Out MoreCapture conversion events consistently, then apply an agreed attribution model so budget decisions are not stuck on last click. Attribution assigns estimated credit from observable data. It does not prove what caused a sale. Learn more about our conversion tracking and attribution services.
Find Out MoreReporting built around agreed decisions, in a format your team will open. Where the sources support it, we automate refreshes and set checks for when connectors, credentials or schemas break. Learn more about our data intelligence and reporting services.
Find Out MoreTracking that respects what people agreed to and still gives you usable numbers, including server side measurement where browser restrictions have eroded what you can see. Learn more about our server side tracking services.
Find Out MoreThe part most reporting stops short of. We tell you what the numbers mean and what we think you should do, and we are accountable for that advice. Get in touch to talk about your reporting.
Find Out More
GA4 Setup & Audits
Building it properly, or checking what you have. Events, conversions, filters and the definitions that decide whether the numbers mean anything. Get in touch to talk about your GA4 setup.
Find Out MoreConversion Tracking & Attribution
Capture conversion events consistently, then apply an agreed attribution model so budget decisions are not stuck on last click. Attribution assigns estimated credit from observable data. It does not prove what caused a sale. Learn more about our conversion tracking and attribution services.
Find Out MoreDashboards & Reporting
Reporting built around agreed decisions, in a format your team will open. Where the sources support it, we automate refreshes and set checks for when connectors, credentials or schemas break. Learn more about our data intelligence and reporting services.
Find Out MoreConsent & Data Quality
Tracking that respects what people agreed to and still gives you usable numbers, including server side measurement where browser restrictions have eroded what you can see. Learn more about our server side tracking services.
Find Out MoreTurning Reports Into Decisions
The part most reporting stops short of. We tell you what the numbers mean and what we think you should do, and we are accountable for that advice. Get in touch to talk about your reporting.
Find Out More
How We Do It
We start with your numbers and what is actually holding them back, not with a template. That means looking at what you already have before recommending anything new.
From there we build a prioritised plan ranked by expected impact, with the reasoning attached so you can judge it rather than take it on trust.
Then we work through it and measure as we go. You get plain English reporting on what changed, what it moved and what we are doing next.
Why Us
We have been helping businesses grow online from our base in Surrey since 2005. That is how long we have lived with platform data. It is not, by itself, a measurement credential. Your measurement work connects to the SEO, paid search and paid social teams, so a technically available metric is not automatically treated as a useful one. We write down the measures, sources and calculation logic, then test the output with the people who have to use it. Ask us for reporting examples from businesses with similar data and decisions to yours. You get a named team and a documented setup, not a dashboard nobody owns.
Featured Case Studies
For over 21 years we’ve helped ambitious brands grow — pairing creative that gets noticed with media that performs. Explore the work to see how we turn intent into measurable results.
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Reptile Centre
The Challenge According to insights provided by Google, the reptile and amphibian market was growing 14% year on year. Broadplace’s account management…
See project
The Works
The Challenge The Work’s annual objective was to increase revenue whilst maintaining efficiencies. The target was to generate a 30% increase in…
See project
Mercedes Benz
The Challenge The three main objectives of the Retail Group’s campaigns were to drive measurable leads across a key range of focus…
See project
JBR Capital
The Challenge JBR Capital had invested significantly in PPC over 2-3 years, but increasing competition and a confusing account structure meant it…
See project
The Impact
Good measurement stops budget going to channels that only looked like they were working. It does that when definitions are agreed, source data is checked, and someone is willing to say which numbers matter.
A dashboard does not settle an argument on its own. The result still depends on source data quality, agreed definitions and clear ownership.
Talk to our team about your reporting today.
Frequently Asked Questions
Google's current analytics platform, which replaced Universal Analytics. It measures events rather than sessions, which changed how almost everything is counted and is why historical comparisons broke for a lot of businesses during the move.
Because they count differently. Ads credits a conversion to the click that led to it, Analytics attributes across the journey and applies its own attribution model. Neither is wrong. The problem is only when nobody has explained which to use for which decision.
By measuring against outcomes rather than activity. Not impressions and sessions, but enquiries, sales and what each cost you. If your reporting cannot answer what to spend more on next month, it is not doing its job.
Working out how measurable touchpoints share credit for a sale. Someone might see a social ad, search your name a week later and buy from an email. The model you choose changes which channels look worth funding. It does not establish a single correct answer, and it cannot see offline activity, dark social or declined tracking.
It depends on the complexity of your site and what you need to measure. A straightforward setup on a brochure site is a small job. Ecommerce with custom events and CRM integration is not. We scope it and agree the price upfront.
Fewer than you probably have. Cost per acquisition by channel, conversion rate, revenue or leads against target, and what changed since last month. Anything that does not lead to a decision is worth removing rather than scrolling past.
Yes, and materially. Visitors who decline are not tracked in the usual way, so reported traffic and conversions understate reality. Consent mode and server side measurement recover some of it, and we are honest about what remains a gap.
Basic setup is achievable alone and Google's documentation is decent. Where it gets difficult is attribution, consent, cross domain tracking and anything involving a CRM. Those are also the parts where a mistake quietly corrupts everything downstream.
A dashboard is live and always available, good for monitoring. A report is a point in time with commentary attached, good for deciding. Most businesses need both, and the commentary is the part that usually goes missing.
Yes, and it is one of the most common things we are asked to do. We audit what is being captured, find where events and conversions are misfiring or double counting, and correct it. Historical data cannot be recovered, which is why it is worth checking sooner.
Ready to Chat?
Tell us what you’re planning or what you’d love to achieve and we’ll explore how we can help your business grow — no obligation, just a friendly conversation.
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