Google Display Network has introduced a new feature popularly known as Topic Targeting. Advertisers can select set of categories and thus enhance the reach of their ads.

‘Analyze competition’ as termed by Google ; examines the adwords campaign activity over previous two weeks and identifies the categories which are relevant to the products / services that you are advertising on. These categories…

Google has announced “Adwords Campaign Experiments (ACE)”.The tool will help optimize the Google Adwords campaign much better. All your hunches of what can be better can be easily split tested real time. A good campaign…

This Blog Post is specially for those who are new to AdWords, but at the same time can also come handy for the experienced ones as well.