The Good Food Network’s Precision Data Strategy with Server-Side Implementation
Overview
Since its founding in 1996, The Good Food Network has built a reputation for offering luxury French fine foods in the UK, specialising in premium caviar, artisanal foie gras, and other high-quality gourmet products.
32%
Increase in Page View Data
vs. browser-side data
21%
Increase in Measured Purchase Data
helping to create a more comprehensive view
84%
Approval in Consent
from optimised consent banners resulting in improved data quality
The Challenge
The Work’s annual objective was to increase revenue whilst maintaining efficiencies. The target was to generate a 30% increase in revenue year on year whilst maintaining ROI.
The Broadplace Approach
Broadplace helped The Works reach a wide audience across Google, Facebook, and Microsoft by using categorisation, prioritisation, and automation to manage their large inventory and meet ROI goals, ensuring full coverage across the customer journey while adapting to seasonal and demand changes.
The Results
Broadplace’s work exceeded everyone’s expectations. The agency achieved 104% revenue increase. The return on investment improved by 66%. And whilst online visits are increasing by over a third, the impacts on their offline business improved too, with footfall to stores and store visits increasing by 88%.
Client Testimonials
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