The Good Food Network
Overview
The Good Food Network have trusted Broadplace to manage their digital advertising since 2017, seeing growth in their business year over year. The Good Food Network wanted to adopt an omni-channel approach to drive an increase product revenue whilst maintaining their target Return on Ad Spend.
201%
Increase in Revenue
from online sales
44%
Increase in Session Value
across all marketing channels
The Challenge
The Good Food Network wanted to build volume of sales whilst maintaining a strong ROAS. Facebook & Microsoft advertising allowed us to target new users who fit the business’ ideal persona. The goal is to scale the business whilst maintaining profitability across channels.
The Broadplace Approach
Broadplace set live campaigns across Microsoft and Facebook to build traffic and gain more customers. Campaigns sought to target aspiring chefs, foodies and those engaged with french and gourmet culture. Our approach was to target primarily new customers who fit The Good Food Network’s ideal persona and show them the range of product categories via Search, Carousel and Video Ads. Our approach to ensure greater profitability was to convert returning visitors who were on Facebook via a Remarketing campaign. This would help reduce the number of basket abandoners and remind customers of seasonal product offerings throughout the year.
The Results
Omni-channel paid revenue grew by 201% year over year in line with the 210% increase in investment. During this period the value of a session grew by 44% the goal ROAS stayed above target.
Ready to Chat?
Tell us what you’re planning or what you’d love to achieve and we’ll explore how we can help your business grow – no obligation, just a friendly conversation.