K9&Co Rebrand & Website
Overview
We helped K9&Co rebrand and launch a B2B e-commerce platform, unlocking sales and streamlining orders for retailers and reps.
K9&Co (previously K9 Leathers) is a pet supplies wholesaler that has been operating for 40+ years. Based in the UK, their goal is to help independent specialist pet shops, groomers and vets grow through fast, flexible service and no-fuss ordering.
15%
of all orders
now via website
The Challenge
The move from an offline business to an online presence marked a major turning point for the company. Alongside the need for a brand-new website, it became clear that the existing logo was too dog-focused and no longer reflected the full range of pet products, prompting a complete rebrand with a new name and logo. The new website also needed to accommodate the existing offline sales processes.
The Broadplace Approach
Shopify was chosen as the e-commerce platform for its ease of setup, flexibility, and ongoing manageability. The team uploaded the full product catalogue and selected a base theme, which was then customised to align with the new brand guidelines. Further development was carried out to support the company’s B2B sales model, including displaying both RRP and trade pricing, implementing a gated sign-up process that required user approval before customers could place orders, and enabling sales representatives to log in and place orders on clients’ behalf during in-store visits.
From a branding perspective, green was chosen to reflect the outdoors and the natural world. The dog icon from the original logo was removed, and terminology such as “Wholesale” was introduced to create a more corporate feel and clearly position the brand as B2B.
The Results
Website orders are the fastest-growing sales channel, with direct online purchases now accounting for 15% of all orders — a figure that continues to rise. This shift has allowed sales representatives to focus more on introducing new products and promotions rather than manually placing orders, making their time with retailers more productive. Clients also benefit from the flexibility of being able to place orders independently, at a time that suits them.
“Broadplace helped us rebrand and take our business online. The new B2B platform works perfectly for our clients and team – a real game-changer. The process was smooth, collaborative, and the results speak for themselves.” Simon, CEO
Ready to Chat?
Tell us what you’re planning or what you’d love to achieve and we’ll explore how we can help your business grow – no obligation, just a friendly conversation.
Book a Strategy Call