ePaws
ePaws turned to Broadplace to explore a new frontier in visibility: how the brand shows up not just in Google search, but in the answers people get from ChatGPT, Gemini and other LLM platforms.
We ran a full LLM audit across the ePaws domain, built a prioritised action plan from the findings and worked with the ePaws team to action it: new content, stronger citations and a smarter authority-building strategy. The result has been sustained, accelerating organic growth, with total revenue up in every single month since.
147%
Increase in Total Revenue
Average YoY growth across the 8 months since the audit was actioned
346%
Peak Organic Revenue Growth
YoY uplift recorded in July, once content actions were fully live
8 / 8
Months of Revenue Growth
Every month has delivered YoY growth since the audit went into action
The Challenge
LLM platforms are increasingly where people start their research and shopping journeys, but most brands have no visibility into whether they’re being surfaced, cited, or recommended when it matters. ePaws had strong organic foundations, but no clear picture of how their content performed in this new landscape, which prompts presented real opportunity, or which authoritative sources they should be aligning with to be trusted by AI platforms.
The challenge for Broadplace was to turn that blind spot into a concrete, actionable plan and to prove that acting on it would move the needle on real commercial results, not just theoretical visibility.
The Broadplace Approach
The LLM Audit
We began with a comprehensive LLM audit across the ePaws domain, mapping the prompts most frequently searched across LLM platforms that represented genuine opportunity for the brand.
Building the Action Plan
The results of the audit fed directly into a prioritised action centre: a clear roadmap of new content articles, research pieces and collaborations for ePaws to pursue. The audit also gave us visibility into the key references and leading bodies ePaws needed to be citing within its content, along with opportunities to secure backlinks and build topical authority.
Actioning the Content
Once every opportunity had been reviewed and prioritised, we moved into execution, using a blend of human expertise and AI to draft and repurpose content at pace. AI was used strictly within defined guardrails, following ePaws’ SEO guidelines and brand tone of voice throughout, so quality and consistency never dropped as production scaled.
The Results
The impact has built steadily since the action plan went live. Total revenue has grown year-on-year in every single month tracked, from a 46% YoY increase in February through to a 418% YoY peak in April.
The organic revenue story is the clearest proof point for the value of actioning the audit. In the first two months of the period, before the content actions had taken full effect, organic revenue was still down year-on-year. Once the plan was fully actioned, organic revenue turned a corner: climbing to 37% YoY growth in March, then accelerating through the summer to 345% YoY growth in July and 162% YoY growth in August.
That swing, from an average YoY decline in the audit’s early months to average YoY growth of 186% by summer, is a direct reflection of what happens when audit insights are actually implemented, not just delivered as a report.
Additional Key Stats
- 418%: Peak YoY increase in total revenue, recorded in April
- 186% average YoY organic revenue growth across June–August, once content actions were fully live
- Organic revenue swung from an average YoY decline in the two months before actioning to 186% average YoY growth three months after
- 8 consecutive months of YoY total revenue growth since the audit’s recommendations were put into action
Frequently Asked Questions
An LLM (Large Language Model) is the type of AI system behind platforms like ChatGPT, Gemini and Copilot. It generates answers by predicting the most relevant response to a prompt, drawing on the content, citations and authority signals it has learned to trust, which is exactly what an LLM audit is designed to influence.
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