Generative Engine Optimisation
AI-powered platforms are answering your customers’ questions before they click on anything. We make sure your brand is part of that answer.
What is Generative Engine Optimisation?
Where traditional SEO focuses on your position on a search results page, GEO focuses on the signals that large language models (LLMs) rely on to understand, cite, and surface your brand when producing answers.
Platforms like ChatGPT, Google AI Overviews, and Perplexity are no longer novelties. They are becoming the default starting point for millions of queries every day. Our goal is to make your brand visible in those answers, not invisible to them.
What We Do
Understanding where and how your brand appears in AI-generated responses is the foundation of everything else, and it starts with an LLM audit to see exactly where you stand today. We track visibility across multiple LLM platforms, identify the keywords and prompts that surface the best results for your brand, and measure citation growth to show clear, attributable ROI, alongside competitive benchmarking to reveal broader market opportunities.
AI systems draw heavily from online communities and forums, Reddit in particular. We build an engagement strategy across relevant communities to increase your brand citations, create content that drives meaningful engagement with your target audience, and deliver best practice guidelines for building a credible, sustainable presence in the spaces where AI looks for authority signals.
The way your content is structured directly affects whether AI systems can extract and use it. We restructure content to replicate the formats served in AI overviews and LLM results, apply relevant schema markup, and carry out targeted content audits, focusing on keywords already achieving AI overview presence so we can move quickly on the most valuable opportunities.
LLMs favour brands that carry genuine authority in their space. We support your brand in acquiring highly authoritative links from PR sources and influential voices, generate industry-leading research and data studies that add real credibility to your content, and use proprietary tools to scale production efficiently, maintaining the quality balance between human expertise and AI assistance.
GEO does not just affect organic visibility. As AI Overviews absorb more query responses, the clicks that remain become more valuable and more competitive. We align your PPC activity with the demands of generative search: structuring landing pages for machine readability, identifying comparison and decision-stage intent in your search term data, and building the brand authority that AI systems increasingly reward, so your paid investment works harder on both sides of the equation.
Track & Measure LLM Visibility
Understanding where and how your brand appears in AI-generated responses is the foundation of everything else, and it starts with an LLM audit to see exactly where you stand today. We track visibility across multiple LLM platforms, identify the keywords and prompts that surface the best results for your brand, and measure citation growth to show clear, attributable ROI, alongside competitive benchmarking to reveal broader market opportunities.
Online Community Engagement
AI systems draw heavily from online communities and forums, Reddit in particular. We build an engagement strategy across relevant communities to increase your brand citations, create content that drives meaningful engagement with your target audience, and deliver best practice guidelines for building a credible, sustainable presence in the spaces where AI looks for authority signals.
Content Structuring for AI Overviews
The way your content is structured directly affects whether AI systems can extract and use it. We restructure content to replicate the formats served in AI overviews and LLM results, apply relevant schema markup, and carry out targeted content audits, focusing on keywords already achieving AI overview presence so we can move quickly on the most valuable opportunities.
Off-Site Authority Building
LLMs favour brands that carry genuine authority in their space. We support your brand in acquiring highly authoritative links from PR sources and influential voices, generate industry-leading research and data studies that add real credibility to your content, and use proprietary tools to scale production efficiently, maintaining the quality balance between human expertise and AI assistance.
GEO-Aligned Paid Search Strategy
GEO does not just affect organic visibility. As AI Overviews absorb more query responses, the clicks that remain become more valuable and more competitive. We align your PPC activity with the demands of generative search: structuring landing pages for machine readability, identifying comparison and decision-stage intent in your search term data, and building the brand authority that AI systems increasingly reward, so your paid investment works harder on both sides of the equation.
Curious Where You Stand in AI Search?
Find out exactly how visible your brand already is in ChatGPT, Google AI Overviews and other large language models (LLMs). Then let’s talk about what it takes to be the answer, not the afterthought.
Get Your LLM Audit
Why Us
GEO & SEO Work Together, Not Against Each Other
We do not treat GEO as a separate channel. Every GEO activity maps directly onto established SEO practice: community engagement builds authority, content structuring improves both rankings and AI visibility, and off-site authority wins in both worlds simultaneously.
We Measure What Actually Matters Now
Raw traffic volume matters less in a zero-click world. We shift your reporting focus toward brand visibility in AI environments, citation growth, and the conversion quality of the clicks that do land, giving you a clearer picture of what search is actually delivering for your business.
We Have Been Ahead of Search Shifts Before
Over 21 years, we have navigated every major change the search landscape has thrown at our clients: algorithm updates, platform shifts, and the rise of mobile. GEO is the next frontier, and we are already building strategies that put our clients in front of it.
We Join Up Your Paid and Organic Strategy
Most agencies treat PPC and GEO as separate disciplines. We do not. The same signals that improve your visibility in AI-generated answers, including authority, structured content, and third-party validation, also strengthen your paid performance. Our team works across both channels simultaneously, so the work compounds rather than duplicates.
Featured Case Studies
For over 21 years we’ve helped ambitious brands grow — pairing creative that gets noticed with media that performs. Explore the work to see how we turn intent into measurable results.
View All
Reptile Centre
The Challenge According to insights provided by Google, the reptile and amphibian market was growing 14% year on year. Broadplace’s account management…
See project
The Works
The Challenge The Work’s annual objective was to increase revenue whilst maintaining efficiencies. The target was to generate a 30% increase in…
See project
Mercedes Benz
The Challenge The three main objectives of the Retail Group’s campaigns were to drive measurable leads across a key range of focus…
See project
JBR Capital
The Challenge JBR Capital had invested significantly in PPC over 2-3 years, but increasing competition and a confusing account structure meant it…
See project
The Impact
Being the business an assistant names is worth more than a ranking, because there is no list to compare you against. You are either the recommendation or you are absent.
It is also early. The businesses getting this right now are building an advantage while the field is thin, in the same way early search optimisation paid off for the people who bothered.
Talk to our team about your AI visibility today.
Frequently Asked Questions
You can now pay for advertising inside some AI tools, which appears as clearly labelled sponsored placement. What you cannot buy is the recommendation itself. The answer and the advert are separate, and any agency blurring the two is worth avoiding.
Generally yes, either through their own crawling or through search indexes they draw on. What they can use depends on whether your content is readable, clearly structured and not locked behind scripts, which is why technical health matters here as much as it does for search.
It depends on whether your customers are asking assistants about what you sell. For considered purchases and B2B research it is already happening. For impulse and local buying it matters less so far. We will tell you honestly which side you are on.
Partly, and we would rather say so. A lot of the work is good SEO done with a different emphasis. What is genuinely new is the measurement, the focus on being cited rather than ranked, and the fact there is no second page to fall back on.
It depends on your audience. ChatGPT has the largest reach, Google's AI answers reach people who never leave search, and Perplexity matters for research led buying. We check where you already appear before deciding where to concentrate.
By testing the questions your customers would actually ask, across the assistants that matter to you, and tracking whether you are mentioned and how you are described. It is less precise than rank tracking, and we are upfront about that.
Related Content
Ready to Chat?
Tell us what you’re planning, or what you’d love to achieve, and we’ll explore how we can help your business grow. No obligation, just a friendly conversation.
Book a Strategy Call