Google Ads Agency Surrey
Google Ads puts you in front of people at the exact moment they are actively looking for what you sell. It is still one the highest intent channels around. That is why it works and why it is expensive when it is run badly.
Google Ads Management
Most accounts we inherit are not broken so much as drifted. Settings that made sense two years ago, search terms nobody has reviewed since March, a bidding strategy chosen before there was enough data to support it.
A good Google Ads account isn’t a set up and let it run approach, it requires constant reviewing and optimising. Good management is largely the discipline of looking. Reading the search terms report, checking what the automation actually decided to do with your money and being willing to turn off the things that are not working even when they were somebody’s idea.
As a Google Premier Partner we get early access to new features and a direct line to platform support, which matters on a platform that changes as often as this one does.
Smart automation has taken over most of the manual work, which shifts where the value sits. Bids and placements largely look after themselves. However deciding what a conversion is worth, which customers you want more of and when the system is confidently optimising towards your goals and targets still needs a skilled strategist to keep on top of.
Google Ads for Small Business
Smaller budgets need different handling, not less of the same. Spreading a modest budget across twenty campaigns leaves every one of them without enough data to learn from and automated bidding needs volume to work.
So we concentrate. Fewer campaigns, tighter targeting and the searches closest to buying rather than the ones with the most volume. A small account competing on the terms the big spenders ignore usually does better than one competing head on.
We will also tell you if Google Ads is the wrong first move. For some businesses the same budget does more in paid social or on fixing the site it sends people to, and we would rather say so.
Where it does fit, the ramp matters. A new account has no conversion history to learn from, so the first few weeks cost more per sale than the months that follow. We set that expectation upfront rather than letting it look like failure.
What We Do
From search and shopping campaigns through to tracking, bidding and the pages your ads point at, our Google Ads management covers everything that decides what your budget returns. Select a service below to find out more.
The core of most accounts. Keyword and match type strategy, negatives maintained properly, and ad groups tight enough that the ad matches what someone actually searched.
Find Out MoreFor retailers, the feed does half the work. We manage Shopping and Performance Max alongside search so they complement each other rather than bidding for the same sale twice.
Find Out MoreBuilding the account around your products and margins rather than around how the website happens to be organised, so budget follows commercial value.
Find Out MoreAutomated bidding optimises towards whatever you tell it to value, so we check the conversion data before trusting any bidding strategy with your budget.
Find Out MoreWhat the ad promises and what the page delivers should be the same thing. Where they are not, you pay for clicks that were never going to convert.
Find Out More
Search Campaigns
The core of most accounts. Keyword and match type strategy, negatives maintained properly, and ad groups tight enough that the ad matches what someone actually searched.
Find Out MoreShopping & Performance Max
For retailers, the feed does half the work. We manage Shopping and Performance Max alongside search so they complement each other rather than bidding for the same sale twice.
Find Out MoreAccount Structure & Keyword Strategy
Building the account around your products and margins rather than around how the website happens to be organised, so budget follows commercial value.
Find Out MoreConversion Tracking & Bidding
Automated bidding optimises towards whatever you tell it to value, so we check the conversion data before trusting any bidding strategy with your budget.
Find Out MoreAd Copy & Landing Page Alignment
What the ad promises and what the page delivers should be the same thing. Where they are not, you pay for clicks that were never going to convert.
Find Out More
How We Do It
We start with your numbers. What a customer is worth, what you can afford to pay for one, and where the current spend is actually going.
From there we rebuild what needs rebuilding, in an order that puts the wasted spend first because that is the fastest money back. Nothing is changed without you knowing why.
Then we run it. Budget moves towards what is working, we test rather than assume, and you get plain English reporting on what was spent, what it returned and what we are changing next.
Why Us
We have been running paid campaigns from our base in Surrey since 2005, through every major shift in how Google Ads works.
We hold Google Premier Partner and Microsoft Advertising Elite Channel Partner status, which means early access to new features and a direct line to platform support that standard agencies do not get.
We are independent, which means every client gets senior attention rather than being handed down the ranks. That holds whether you are a local business or a national brand.
Your account runs through CampAIgnHub, our own performance and project management platform, so you can see what is live and what each campaign has delivered.
You get a named team who know your account, honest reporting on what is and is not working, and a partner who treats your business like our own.
Featured Case Studies
For over 21 years we’ve helped ambitious brands grow — pairing creative that gets noticed with media that performs. Explore the work to see how we turn intent into measurable results.
View All
Reptile Centre
The Challenge According to insights provided by Google, the reptile and amphibian market was growing 14% year on year. Broadplace’s account management…
See project
The Works
The Challenge The Work’s annual objective was to increase revenue whilst maintaining efficiencies. The target was to generate a 30% increase in…
See project
Mercedes Benz
The Challenge The three main objectives of the Retail Group’s campaigns were to drive measurable leads across a key range of focus…
See project
JBR Capital
The Challenge JBR Capital had invested significantly in PPC over 2-3 years, but increasing competition and a confusing account structure meant it…
See projectThe Impact
Search reaches people who have already decided they want something. No other channel starts that far along, which is why it usually carries the strongest direct return in an account.
Well run accounts also get cheaper over time. Quality scores improve, negatives accumulate, and the data feeding automated bidding gets better, so the same budget buys more than it did a year ago.
Talk to our team about your Google Ads today.
Frequently Asked Questions
Enough for the account to gather data and learn, which depends on your cost per click and how many conversions you need before the numbers mean anything. Spreading a small budget thinly across many campaigns is the most common way it goes wrong. We work back from what a customer is worth to you.
They answer different questions. Google Ads works immediately and stops when you stop paying. SEO takes months and keeps working. If you need sales this quarter, ads. If you are building something that costs less to run over time, SEO. Most businesses need both.
Often yes, provided the budget is concentrated rather than spread. A small account competing on specific, high intent searches the larger spenders ignore usually does better than one competing head on. If your margins cannot carry the click costs in your sector, we will say so.
Models vary across the industry, from monthly fees to a percentage of spend. We agree clear pricing with you upfront, before any work begins, so you always know what you are paying and what it covers.
Whatever is profitable for your margins. A return on ad spend that makes one business money loses another business money, so someone else's benchmark is not much use. We work out the target that makes sense for your numbers and measure against it.
Builds and structures the account, researches keywords, writes and tests ads, manages bids and budgets, maintains negatives, checks the conversion tracking and reports on what the spend returned. The point is getting more from the same budget than it would manage alone.
Traffic arrives immediately. Reliable results take longer, usually a few weeks, because automated bidding needs conversion data before it performs. Accounts with higher volume settle faster. We agree realistic timelines against your own numbers.
Usually one of four things: search terms bringing the wrong people, conversion tracking that is not recording properly, a landing page that loses people after the click, or bidding chasing volume rather than value. A structured review across those four normally finds it.
The top tier of Google's partner programme, awarded on performance and client outcomes to a small share of agencies. In practice it means early access to new features, dedicated platform support and a direct line when something goes wrong. Broadplace holds it.
Both, usually. Standard search gives you control over specific high value terms. Performance Max reaches across Google's whole network with less granular control. Running them together, structured so they are not bidding for the same sale twice, tends to beat choosing one.
Related Content
Ready to Chat?
Tell us what you’re planning, or what you’d love to achieve, and we’ll explore how we can help your business grow. No obligation, just a friendly conversation.
Book a Strategy Call