PPC Account Audit
Almost every Google Ads account we audit has money leaking out of it somewhere! Not because whoever built it was careless, but because accounts drift and don’t get the ongoing attention they need.. An audit is a good way to find out where your account might be leaking or wasting money..
PPC Audit Services
Our audit is a structured review of every part of a paid search account, from the settings most people never open to the search terms report most agencies stop reading after the first month.
It ends with a written list of what is wrong, ranked by how much it is costing you and what to do about each item. We put a figure against each finding wherever the data allows, so you can see which fixes matter and which are tidying.
It is deliberately not a sales pitch dressed as a review. If the account is in good shape we will say so, which happens and you will have paid for the reassurance rather than a rebuild you did not need.
We also separate what is wrong from what is merely different. Plenty of audits list every choice the previous manager made as an error, which is easy to write and useless to act on. If a decision was defensible we will say so and move on.
Google Ads Audit
Google Ads is where most of the money is and where most of the drift happens. The platform changes constantly, defaults quietly favour Google’s revenue over yours and automation makes it easy to stop looking.
The review covers account structure, match types and negatives, bidding strategy against the actual conversion data, audience settings, the search partner and display expansion switches, ad copy and extensions, and landing page alignment- this list is not exhaustive!
Above all it covers whether the conversions the account is optimising towards are real. An account learning from the wrong conversion is efficiently doing the wrong thing and that single finding changes more than the rest combined.
Microsoft accounts get the same treatment where you run them, because a Google account imported once and forgotten is one of the more common places wasted spend hides.
What We Do
From a one off review to a recurring health check, our audit work covers everything between suspecting the account could do better and knowing exactly how. Select a service below to find out more.
The full account review with a ranked findings report, a cost attached to each problem, and a fix list your team or ours can work through.
Find Out MoreThe same rigour across Google and Microsoft together, for accounts running both, with the overlap and the gaps between them made visible.
Find Out MoreWhether every conversion the account learns from is real, deduplicated and worth what the account thinks it is worth. This is the finding that most often changes everything else.
Find Out MoreA lighter, recurring version of the audit for accounts we do not manage, catching drift quarterly before it compounds.
Find Out MoreBusinesses running Google Ads in house who want a senior second opinion, companies wanting an independent view of what their agency is delivering, and anyone whose spend has crept up while results have not.
Find Out More
Google Ads Audit Service
The full account review with a ranked findings report, a cost attached to each problem, and a fix list your team or ours can work through.
Find Out MorePaid Search Audit
The same rigour across Google and Microsoft together, for accounts running both, with the overlap and the gaps between them made visible.
Find Out MoreTracking & Conversion Review
Whether every conversion the account learns from is real, deduplicated and worth what the account thinks it is worth. This is the finding that most often changes everything else.
Find Out MorePPC Health Check
A lighter, recurring version of the audit for accounts we do not manage, catching drift quarterly before it compounds.
Find Out MoreWho It Is For
Businesses running Google Ads in house who want a senior second opinion, companies wanting an independent view of what their agency is delivering, and anyone whose spend has crept up while results have not.
Find Out More
How We Do It
We start with read only access and a short conversation about what the account is supposed to achieve, because an audit against the wrong goal finds the wrong problems.
From there we work through the account systematically, and you get the findings ranked by cost with the reasoning attached, so you can judge each one rather than take it on trust. Nothing is changed in the account without your say so.
Then it is your call. Fix it yourselves from the list, have your current agency work through it, or ask us to. The audit stands on its own either way.
Why Us
We have been running paid campaigns since 2005, long enough to know which platform changes mattered and which were noise.
We hold Google Premier Partner and Microsoft Advertising Elite Channel Partner status, so the account is reviewed by people with direct platform access rather than against a generic checklist.
We are independent, which means every client gets senior attention rather than being handed down the ranks. That holds whether you are a local business or a national brand.
Your findings and any work that follows run through CampAIgnHub, our own performance and project management platform, and you get a named team who treat your business like our own.
Featured Case Studies
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The immediate result is usually money back. Most audits find wasted spend that can be switched off the same week, which often covers the cost of the audit before anything else is fixed.
The larger result is confidence. You know what the account is doing and why, and every decision after that is made on findings rather than on hope.
Talk to our team about a PPC audit today.
Frequently Asked Questions
A structured review of a paid search account covering settings, structure, targeting, bidding, tracking and ads, ending in a ranked list of what is wrong and what it is costing. It is a diagnosis, not a treatment.
Broad match without enough negatives, conversions that fire twice or count the wrong thing, search partners and display expansion left on by default, bidding strategies chosen before the data supported them, and search term reports nobody reads. Most accounts have three of the five.
Account and campaign structure, keyword and match type strategy, negatives, bidding against real conversion data, audience and location settings, ad copy and extensions, landing page alignment, and whether the conversion tracking deserves the trust the account places in it.
A full audit when something changes, such as a new agency, a new website, or results drifting without explanation. A lighter health check quarterly, because accounts drift faster than most people expect.
It depends on account size and complexity. A single account with a handful of campaigns is a modest job. Multi account, multi market structures are not. We scope it and agree the price upfront, before any work begins.
Enough to matter. It varies widely with how recently the account was properly maintained, so we would rather show you your own figure than quote an average that will not apply to you.
Yes, and most audits are done exactly that way. Read only access, no changes made, and a findings report you own. What happens next is entirely your decision.
A lighter, recurring review that catches drift before it compounds. Where the audit is a full inspection, the health check is the regular service.
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