Feeding Growth with AI: How Seasonal Imagery Boosted Sales for The Good Food Network
Overview
Since its founding in 1996, The Good Food Network has built a reputation for offering luxury French fine foods in the UK, specialising in premium caviar, artisanal foie gras, and other high-quality gourmet products
42%
Decrease in CPA .
15%
Increase in CTR.
23%
Uplift in revenue
The Challenge
The Good Food Network wanted to boost engagement and sales from their Google Shopping campaigns during key seasonal periods — without disrupting their campaign structure or relying on design-heavy resources. The core objective was to improve click-through rates and increase revenue on giftable SKUs through more contextually relevant product imagery.
The Broadplace Approach
Broadplace helped The Works reach a wide audience across Google, Facebook, and Microsoft by using categorisation, prioritisation, and automation to manage their large inventory and meet ROI goals, ensuring full coverage across the customer journey while adapting to seasonal and demand changes.
The Results
🗓️ Test Period: 27th January – 17th February
The Valentine’s Day-themed image test delivered clear and measurable improvements across all key performance indicators. Compared to the same product set using standard imagery:
- 💘 42% decrease in CPA
The AI-generated visuals helped drive more efficient conversions, reducing the cost per acquisition by nearly half on the themed products. - 📈 15% increase in CTR
The visually themed images stood out in busy Shopping feeds, drawing more attention and increasing the click-through rate — a strong signal that creative relevance makes a difference at the point of decision. - 💷 23% uplift in revenue
The themed SKUs not only attracted more clicks, but converted better too, resulting in a notable increase in revenue during the test period.
These results validated our hypothesis: timely, visually relevant creatives can significantly enhance performance — without the need for major campaign or feed changes. By leveraging AI, we were able to scale quickly, test effectively, and win the moment during a competitive seasonal window.
Client Testimonials
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