Generative Engine Optimisation

AI-powered platforms are answering your customers’ questions before they click on anything.
We make sure your brand is part of that answer.

What is Generative Engine Optimisation?

Where traditional SEO focuses on your position on a search results page, GEO focuses on the signals that large language models (LLMs) rely on to understand, cite, and surface your brand when producing answers.Platforms like ChatGPT, Google AI Overviews, and Perplexity are no longer novelties. They’re becoming the default starting point for millions of queries every day. Our goal is to make your brand visible in those answers, not invisible to them.

What We Do

Track & Measure LLM Visibility

−
Understanding where and how your brand appears in AI-generated responses is the foundation of everything else. We track visibility across multiple LLM platforms, identify the keywords and prompts that surface the best results for your brand, and measure citation growth to show clear, attributable ROI, alongside competitive benchmarking to reveal broader market opportunities.

Online Community Engagement

+
AI systems draw heavily from online communities and forums, Reddit in particular. We build an engagement strategy across relevant communities to increase your brand citations, create content that drives meaningful engagement with your target audience, and deliver best practice guidelines for building a credible, sustainable presence in the spaces where AI looks for authority signals.

Content Structuring for AI Overviews

+
The way your content is structured directly affects whether AI systems can extract and use it. We restructure content to replicate the formats served in AI overviews and LLM results, apply relevant schema markup, and carry out targeted content audits, focusing on keywords already achieving AI overview presence so we can move quickly on the most valuable opportunities.

Off-Site Authority Building

+
LLMs favour brands that carry genuine authority in their space. We support your brand in acquiring highly authoritative links from PR sources and influential voices, generate industry-leading research and data studies that add real credibility to your content, and use proprietary tools to scale production efficiently, maintaining the quality balance between human expertise and AI assistance.

GEO-Aligned Paid Search Strategy

+
GEO doesn’t just affect organic visibility. As AI Overviews absorb more query responses, the clicks that remain become more valuable and more competitive. We align your PPC activity with the demands of generative search: structuring landing pages for machine readability, identifying comparison and decision-stage intent in your search term data, and building the brand authority that AI systems increasingly reward, so your paid investment works harder on both sides of the equation.

Track & Measure LLM Visibility

Understanding where and how your brand appears in AI-generated responses is the foundation of everything else. We track visibility across multiple LLM platforms, identify the keywords and prompts that surface the best results for your brand, and measure citation growth to show clear, attributable ROI, alongside competitive benchmarking to reveal broader market opportunities.

Online Community Engagement

AI systems draw heavily from online communities and forums, Reddit in particular. We build an engagement strategy across relevant communities to increase your brand citations, create content that drives meaningful engagement with your target audience, and deliver best practice guidelines for building a credible, sustainable presence in the spaces where AI looks for authority signals.

Content Structuring for AI Overviews

The way your content is structured directly affects whether AI systems can extract and use it. We restructure content to replicate the formats served in AI overviews and LLM results, apply relevant schema markup, and carry out targeted content audits, focusing on keywords already achieving AI overview presence so we can move quickly on the most valuable opportunities.

Off-Site Authority Building

LLMs favour brands that carry genuine authority in their space. We support your brand in acquiring highly authoritative links from PR sources and influential voices, generate industry-leading research and data studies that add real credibility to your content, and use proprietary tools to scale production efficiently, maintaining the quality balance between human expertise and AI assistance.

GEO-Aligned Paid Search Strategy

GEO doesn’t just affect organic visibility. As AI Overviews absorb more query responses, the clicks that remain become more valuable and more competitive. We align your PPC activity with the demands of generative search: structuring landing pages for machine readability, identifying comparison and decision-stage intent in your search term data, and building the brand authority that AI systems increasingly reward, so your paid investment works harder on both sides of the equation.

Why Broadplace

GEO & SEO Work Together, Not Against Each Other

We don’t treat GEO as a separate channel. Every GEO activity maps directly onto established SEO practice: community engagement builds authority, content structuring improves both rankings and AI visibility, and off-site authority wins in both worlds simultaneously.

We Measure What Actually Matters Now

Raw traffic volume matters less in a zero-click world. We shift your reporting focus toward brand visibility in AI environments, citation growth, and the conversion quality of the clicks that do land, giving you a clearer picture of what search is actually delivering for your business.

We’ve Been Ahead of Search Shifts Before

Over 21 years, we’ve navigated every major change the search landscape has thrown at our clients: algorithm updates, platform shifts, the rise of mobile. GEO is the next frontier, and we’re already building strategies that put our clients in front of it.

We Join Up Your Paid and Organic Strategy

Most agencies treat PPC and GEO as separate disciplines. We don’t. The same signals that improve your visibility in AI-generated answers, including authority, structured content, and third-party validation, also strengthen your paid performance. Our team works across both channels simultaneously, so the work compounds rather than duplicates.

Trusted By Brands

View More

GEO FAQ’s : Your Questions Answered

Is GEO the same as SEO?

−
No, but they work best together. Traditional SEO focuses on where you rank on a search results page. GEO focuses on whether your brand appears in the AI-generated answers that are increasingly replacing those results. The signals that drive each are different, but the disciplines reinforce each other when done right.

Do I need GEO if I’m already doing SEO?

+
If your customers use Google, ChatGPT, or Perplexity to find answers, and they do, then yes. SEO alone won’t get you into AI-generated responses. The good news is that most of the GEO work we do builds on your existing SEO foundations rather than starting from scratch.

How do you measure GEO results?

+
We track brand visibility and citation frequency across LLM platforms, monitor which prompts and queries surface your brand, and measure how that visibility translates into traffic quality and conversions. You’ll see it in your reporting alongside your traditional SEO metrics.

How long before we see results?

+
GEO is not an overnight fix, and neither is SEO. Most clients start to see measurable movement in LLM visibility within 3–6 months. The compounding effect of authority building and content structuring means results strengthen over time.

Which AI platforms do you optimise for?

+


We focus on the platforms your customers actually use: Google AI Overviews, ChatGPT, Perplexity, and Gemini. As the landscape evolves, so does our approach.

Is GEO the same as SEO?

No, but they work best together. Traditional SEO focuses on where you rank on a search results page. GEO focuses on whether your brand appears in the AI-generated answers that are increasingly replacing those results. The signals that drive each are different, but the disciplines reinforce each other when done right.

Do I need GEO if I’m already doing SEO?

If your customers use Google, ChatGPT, or Perplexity to find answers, and they do, then yes. SEO alone won’t get you into AI-generated responses. The good news is that most of the GEO work we do builds on your existing SEO foundations rather than starting from scratch.

How do you measure GEO results?

We track brand visibility and citation frequency across LLM platforms, monitor which prompts and queries surface your brand, and measure how that visibility translates into traffic quality and conversions. You’ll see it in your reporting alongside your traditional SEO metrics.

How long before we see results?

GEO is not an overnight fix, and neither is SEO. Most clients start to see measurable movement in LLM visibility within 3–6 months. The compounding effect of authority building and content structuring means results strengthen over time.

Which AI platforms do you optimise for?



We focus on the platforms your customers actually use: Google AI Overviews, ChatGPT, Perplexity, and Gemini. As the landscape evolves, so does our approach.