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6 Ways To Use Microsoft Clarity To Improve Performance
You might have heard it mentioned in passing? You may even have had your manager ask you about? So what is Microsoft Clarity and what exactly does it do? Microsoft Clarity is a web analytics tool designed by Microsoft to gain valuable insights into your website...
Seasonality Adjustments in Advertising: Things to Consider When Optimising PPC Campaigns for Seasonal Trends
Understanding and adjusting for seasonality is the difference between a successful PPC campaign and it failing. Think about it. Say you're someone like a swimwear brand. You're going to see really low levels of interest in your product between Oct to December. Then as...
8 Stats That Prove The Value Of A Blog For Your Website
Let's be honest, we’ve all read blog posts that say, “You need to start a blog to improve your SEO”, but they never seem to tell you what the actual benefit of it is outside of some vague reasons like “it engages your audience”. This post is going to do the opposite...