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Latest from our blog
How to Master Landing Page Copy Using The Copy Teardown Method
Crafting high-converting landing pages isn’t just about what you say; it’s about how and why you say it. Effective copywriting is part psychology, part strategy, and part science. But how do you make sure your messaging resonates? That’s where a copy teardown comes in...
Understanding Broad Match in 2024 and Why Negative Keywords Are Your Friend
Broad match has a bad rap. They used to be the match type we all avoided. By bidding on them, we were less targeted, the CPCs were higher in the auction, and if we weren’t careful, we could blow our budget on some irrelevant terms. But that was then, and this is now....
Broadplace Launches Microsoft Partner Programme to Empower Agencies with Advanced Tools, Expertise, and Incentives
November 2024 – London, UK – Broadplace is proud to announce the launch of the Broadplace Microsoft Partner Programme, a new initiative aimed at empowering agencies to elevate their service offerings through Microsoft Advertising. This programme provides exclusive...