Having a good grasp of your target audience for SEO is crucial. If you understand your target audience you: Know what they’re looking for You know what common problems they have Know how they speak And know where they hang out Armed with those key bits of information...
Broadplace has made its way onto another shortlist for the fantastic work delivered for luxury gourmet retailer, the Good Food Network. As the pandemic hit in March 2020 we realised the importance of digital would be catalysed for The Good Food Network. Search volume...
The world we live in is becoming more and more automated by the day. The newest technologies designed to make our day to day lives easier are never far round the corner and this doesn’t exclude us Digital Marketers. And when it comes to automation for PPC that...
Promoting your content is vital for ranking. But it’s not about featuring on any old site. You have to feature on the right websites. One way to do this is to engage high quality and relevant bloggers. But doing blogger outreach can be challenging, and you can...
We give the low-down on the best freely available Data Studio templates on the web. But, what is a Data Studio Report? And why should you use one? Firstly, it’s free, which is handy if you are on a tight budget! Secondly, it’s a really powerful tool from Google that...
A huge congratulations to CampaignHero’s Jazzmin Berry and her award win for Rising Star of the Year in 2021’s UK Biddable Media Awards. Jazzmin has not only met objectives from a business perspective but also met personal targets in growing both her knowledge in PR,...
There is more and more focus on user privacy and how people’s data is used, shared and collected online. Governments have introduced new regulations like GDPR and CCPA to make sure personal data is better protected. As a result, Google has decided to phase out...
If you’re a small business and have a website that you’re trying to grow, then keyword research is going to be really important for you. Keyword research might seem easy as a concept. It’s just finding a couple of words that are related to your business. But if you...
In recognition of how Broadplace have worked to keep their company culture alive during the challenges of lockdown, we have been shortlisted for Remote Working Initiative of the Year by the Company Culture Awards. Key to our submission gaining this recognition was how...
Google has announced that it is phasing out Broad Match Modifier (BMM) match type. With a large number of accounts using BMMs this could have a huge impact on your account.Don’t get caught out and get prepared with our 5 steps below. First of all, let’s start with a...
