When it comes to advertising everyone has their own opinions on what is more valuable. From data to targeting, to optimization to creative – every marketer will have an opinion on what’s more important based on their experience. The real truth is that every...
A team of our runners took to the Blackbushe Airstrip in Camberley earlier this month for the annual Twilight Run. Running in support of the Fountain Centre, a charity providing essential work helping those affected by the impact of cancer, we are proud to have beaten...
If you’re reading this, then it’s likely that you’ve probably used or are using Google Shopping campaigns to drive online sales. But when it comes to Smart Shopping, you might not be sure where to start, or you aren’t seeing the benefits that you were promised. Using...
It was great to attend this year’s UK Agency Awards ceremony in Marble Arch, London. While the team did extremely well to be nominated for a number of awards across several categories, we were unlucky to miss out on the trophies on this occasion. The team had a great...
An effective blog strategy is a key strategic tool in the growth of your website. It is fundamental to driving engagement with your target audience, answering questions they have, and educating them on relevant topics. But that isn’t the only benefit. If you do all of...
Fantastic news this month with Broadplace being shortlisted with five entries across three categories in this year’s UK Agency Awards. Recognised this year are Account Managers Lewis Dennett and Erin Hobson within the Rising Stars shortlist, our work with AbayaButh...
Dynamic Search Ads vs. Standard Search Ads, which should you be using? Google’s campaign and ad types are constantly evolving, so it’s no wonder you find yourself asking the question, what’s the difference between dynamic search ads and standard search ads? And which...
How many people do you actually know that have never used Facebook? Off the top of my head, I think I know 2 and that’s it! Facebook has not only become an essential part of our day to day lives but it’s also become a massive part of businesses too. No longer can...
Are you thinking about creating Google Display Ads, but not sure where to start? That’s where we come in. Learn how to set up successful Google display campaigns with our top 7 best practices. Our 7 Best Practises for creating a successful display campaign: 1. Keep...
What Is Customer Match? Customer match is a powerful Google Ads feature that allows you to target via users email addresses, phone and physical address. Basically, Big G takes the data that you upload in a file and sees whether it matches the information that they...