Understanding and Fulfilling Search Intent
Understanding search intent is fundamental to optimising a website for SEO. Over time, Google has gotten better and better at understanding what users are looking for and making sure the SERPs serve the right content for that search. Gone are the days of 10 blue...
Broadplace Attends Therfield School 2022 Career Fair
It was great to attend Therfield School alongside a range of businesses from across Surrey to introduce digital marketing to the next generation of young professionals. A big thanks to our attendees, Lewis Dennett, a successful graduate from the apprenticeship...
The Complete Guide To YouTube Advertising
I think by now we all know how huge YouTube is. With millions of daily users consuming its content it has become a part of our everyday lives. So it should come as no surprise that YouTube has a plethora of advertising opportunities for you to take advantage of. But...
Broadplace Gains 2022 Google Premier Partner Status
Broadplace has been named a 2022 Google Premier Partner in the Google Partner program. The program is designed for advertising agencies and third parties that manage Google Ads accounts on behalf of other brands or businesses. It serves to empower agencies with the...
How To Structure Your Google Ads Campaigns For Better Reporting
No matter whether you work in an agency, multinational company or little high street shop, if you’re running digital marketing campaigns it’s imperative to report on and analyse your performance. Without reporting there is no way you can properly break down your...
Broadplace Attend 2021 Surrey Business Awards at Denbies
It was great to return to the Surrey Business Awards earlier this month at Denbies Wine Estate in Dorking. 2021 saw us shortlisted for the hotly contested Business Innovation of the Year and Company of the Year categories. While the trophies didn’t have our names on...
5 Steps to Help You Prepare for Microsoft Keyword Match Type Changes
Microsoft has announced that it is phasing out the Broad Match Modifier (BMM) match type. From August 2021, you will no longer be able to create new BMMs. This has been done in order ‘to simplify keywords and improve your relevancy when reaching customers’ (Microsoft...
Target Impression Share Now On Microsoft
In 2018 Google released impression share bidding and now Microsoft have followed suit. Whilst impression is not the most popular bidding strategy, it does have its place in a marketing campaign. However, before we dive into its uses – what exactly is impression...
