When it comes to video platforms, YouTube still reigns supreme. It boasts millions of daily uploads and even more views making it a fiercely competitive environment for attention and eyeballs. With it being such a competitive landscape you need to make sure that...
Server-side tracking is becoming something that is no longer just a ‘nice-to-have’ for any business running digital activity. With platforms going cookieless, GDPR, ad-blockers and platforms constantly looking to make privacy updates, all that rich third party data...
Performance Max (PMAX) campaigns have emerged as the cornerstone of PPC advertising strategies, offering unparalleled simplicity and conversions a plenty. However, amidst their ease of setup and success, lies a significant hurdle: deciphering their performance...
On the sunny afternoon of 20th June, our team at Broadplace had the wonderful opportunity to volunteer with the Wildlife Aid Foundation (WAF). This experience allowed us to enjoy the outdoors while contributing to vital conservation efforts on a stunning 20-acre site...
The digital PR landscape can be a fast paced one. Yesterday’s news can quickly turn into today’s fish and chip paper, while the likes of social media and rolling news means that stories break faster than ever. While it takes a keen eye and a dedicated team to keep up,...
Pipeline, pipeline, pipeline! If you’ve ever sat through an internal meeting between sales and marketing for a SaaS company, it will feel pretty much like the only thing that matters is feeding the pipe. And everything that you do should be focused on that and nothing...
At Broadplace, we believe in the importance of mental health and well-being. From May 13-19, 2024, we proudly embraced Mental Health Awareness Week, dedicating ourselves to fostering a supportive environment for our team. This week, we didn’t just talk about...
There’s a lot of pressure on making sure that you get your marketing activity right when you’re a small, local business. You’re usually competing against the big boys and with a smaller budget, smaller team and much less brand awareness. It’s like taking a water...
Building a content marketing strategy for a Software as a Service (SaaS) business is all about understanding the pain points that their product solves and how their users use it to solve them. Do that and you’ll find that perfect combination of creating content that...
So, you’ve had a brainstorm and you’re ready to pitch your creations to start earning coverage. WRONG! It’s a mistake many digital PR professionals make, particularly in the early stages of their career. Jumping from idea to pitch to production in little time at all,...
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