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Exclusive Features in the new Google Ads Experience

Oct 5, 2018 | PPC

From the 11th October, you will be unable to access the old AdWords interface. The new Google Ads has a number of exclusive new features that weren’t available in the previous AdWords. I have compiled a list of the most useful ones to review to help you ensure...

5 Digital Marketing Essentials for StartUps

Sep 25, 2018 | PPC, SEO, Social Media

We’ve had experience in helping start-ups achieve growth at a sustainable rate. We want to look at what makes a successful digital marketing strategy for start-ups. Don’t underestimate the power of digital marketing. It’s one of your greatest tools...

Frequently Answered Questions About CSS and Google’s Answers

Aug 28, 2018 | PPC

As you may be aware, we recently announced that we had become a Google CSS Partner – now able to bring you discounts galore on your shopping ads. But we also know that you probably have lots of questions about this. We hope to answer some of these here. These...
Broadplace Now A Google CSS Partner

Broadplace Now A Google CSS Partner

Aug 20, 2018 | News

Broadplace has been confirmed as a Google Comparison Shopping Service (CSS) Partner with a shiny new badge. But what does that mean for you? A Bit of Background You’ll be aware of the power of Google Shopping, and you might know about some EU regulations that...

How To Increase Clickthrough Rate

Aug 1, 2018 | PPC

Click Through Rate (CTR) is a vital metric for any Google AdWords campaign – not only will it improve your adverts’ performance and lower advertising costs, it will also bring more visitors to your website ready for you to convert into paying customers. Optimising...

Google Analytics Tips For Your Business

Apr 3, 2018 | Reporting

Google Analytics is a powerful took for any online business. By tracking and reporting web traffic you can create and tailor campaigns for marketing success. Here are some tips to boost your campaign. 1. Audience Data Utilise audience data for creating custom visitor...

Search Advertising Importance in 2018

Jan 15, 2018 | PPC

Search advertising is a useful tool for any business. Placings ads on search engine result pages for a small fee every time a web surfer clicks on their ads can be very powerful. These pay per click campaigns show a lot about intent of potential buyers when searching...

Gmail advertising techniques to increase campaign success

Oct 6, 2017 | PPC

Gmail advertising techniques to increase campaign success Gmail advertising is a very useful tool for promoting your business online. The benefits of these ads are that they appear as a regular email service and are not intrusive to users. In 2015, Google integrated...

Effective ad copy writing tips for your business

Sep 22, 2017 | Content, PPC

PPC and digital marketing are forever moving forward, but writing ad copy remains a key focus of any campaign regardless of platform changes. Here are some tips for writing effective ad copy for your business. You can also speak to our expert team at Broadplace about...
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