What is Shopping Feed Optimisation?
What are Shopping Ads? If you are a retailer, you can use shopping campaigns and ads to promote your online business. Shopping ads feature detailed information about specific products that a business sells. There are three types of shopping ads. ‘Product’...Microsoft Advertising Reaches New Markets
Broadplace Advertising has been awarded the Elite Channel Partner status by Microsoft Advertising – we are now one of only three elite partners in the United Kingdom! As a Microsoft Advertising Partner in this group, we have high capabilities and passion to...15 traits of a highly successful PPC Manager and how to develop them {Easily}
Why do some people prosper and others struggle in this industry? What is it about those people that makes them so successful in PPC Account Management? And is it something you can learn or practice to get better? We really believe you have what it takes already, and...
Microsoft awards Broadplace Advertising Elite Status in the Bing Partner Program
Microsoft has named Broadplace Advertising as one of a select group of top performing partners to act as trusted advisors to their growing customer base for search advertising opportunities with the Bing Network. Currently there are only three Elite partners in the UK...How to get your content marketing right in 2019
As the new year approaches, now’s the time to think about how you can improve your content marketing in 2019. If you’ve been guilty of putting content marketing on the back burner, or (possibly worse) making a half-hearted attempt at it when you get around...Bing Ads NEWS – 3rd Headline and 2nd Description in Text Ads
TL/DR? – you can import your longer ads from Google Ads to Bing Ads! Bing has updated text ads to include a third headline and a second description in a move that will have Digital Account Managers everywhere rejoicing. Back in August, Google Ads did the...What You Need To Know – New Google Seller Ratings By Country
You may be aware that back in September, Google announced to advertisers that from October, they would start counting and displaying seller ratings by country. There’s been a bit of a delay, but it’s now happening. What does that mean for you? Well, Seller...How To Increase Impressions on Microsoft Advertising
As a Digital Account Manager, you may question yourself as to why you have not been able to pull a sufficient amount of traffic from your Microsoft Advertising Campaigns. If you find that you have thought this on multiple occasions, you are not alone. But that is no...
