The first page a potential customer lands on makes or breaks the whole experience of your website. Get it right, you’re onto a winner. Get it wrong and that customer is lost. You invest a lot in digital marketing campaigns, but that would all go to waste with a...
There is nothing scarier than a blank page. Except, maybe a blank page that you need to turn into a marketing plan. Knowing where to start can be pretty daunting. There are so many moving parts that you need to pull together when creating your first marketing plan....
There aren’t many tasks that are as thankless in SEO as a website migration or replatform. You’ve got everything to lose and usually not too much to gain. It is also labour intensive, it requires little to no creativity, and by the end of it, you’ll...
As Mark Twain once said “There are only 2 certainties in life. Death and taxes”. Well in SEO, the only certainty is that at some point in your career you’ll deal with a replatform. And unfortunately, with the increasing popularity of Single...
As part of our learning process for SEO we always ask apprentices to write a blog about the subject area they’ve just learnt and practised. The idea behind this is that: It forces them to think of it as a step-by-step process It makes them constantly question...
As the new year approaches, now’s the time to think about how you can improve your content marketing in 2019. If you’ve been guilty of putting content marketing on the back burner, or (possibly worse) making a half-hearted attempt at it when you get around...
