Understanding and Fulfilling Search Intent
Understanding search intent is fundamental to optimising a website for SEO. Over time, Google has gotten better and better at understanding what users are looking for and making sure the SERPs serve the right content for that search. Gone are the days of 10 blue...
How To Analyse Your Competitors’ Content Strategy
An effective blog strategy is a key strategic tool in the growth of your website. It is fundamental to driving engagement with your target audience, answering questions they have, and educating them on relevant topics. But that isn’t the only benefit. If you do all of...
How to Define Your Target Audience for SEO
Having a good grasp of your target audience for SEO is crucial. If you understand your target audience you: Know what they’re looking for You know what common problems they have Know how they speak And know where they hang out Armed with those key bits of information...
8 Ways To Find Content Ideas For Your Blog
Unless you’re one of those people who’s brain goes at 100 miles a minute, then you’ve probably struggled to come up with content ideas for your blog at some point. Don’t worry, it’s not uncommon to feel like that. Especially if...
