No matter whether you work in an agency, multinational company or little high street shop, if you’re running digital marketing campaigns it’s imperative to report on and analyse your performance. Without reporting there is no way you can properly break down your...
We give the low-down on the best freely available Data Studio templates on the web. But, what is a Data Studio Report? And why should you use one? Firstly, it’s free, which is handy if you are on a tight budget! Secondly, it’s a really powerful tool from Google that...
Have you heard about the new Google Analytics? This week, it was announced that Google were bringing out a refreshed version of their unique reporting platform. As performance marketers, we were keen to understand how the updates would improve the depth of our...
Google Analytics is a powerful took for any online business. By tracking and reporting web traffic you can create and tailor campaigns for marketing success. Here are some tips to boost your campaign. 1. Audience Data Utilise audience data for creating custom visitor...
Discover the Hidden Treasures in your Adwords campaigns with these 7 Must Use Analytics Features from Broadplace’s Jamie Ludlow Chart Data By Hour of the Day Go to Acquisition -> Adwords -> Hour of Day You can then choose what you would like to view...
Henry Ford once said that ‘obstacles are those frightful things you see when you take your eyes off your goal’. He was obviously talking about the following AdWords conundrum: If a visitor comes from AdWords and calls your business telephone number...