What is Shopping Feed Optimisation?

What are Shopping Ads? If you are a retailer, you can use shopping campaigns and ads to promote your online business. Shopping ads feature detailed information about specific products that a business sells. There are three types of shopping ads. ‘Product’...

Microsoft Advertising Reaches New Markets

Broadplace Advertising has been awarded the Elite Channel Partner status by Microsoft Advertising – we are now one of only three elite partners in the United Kingdom! As a Microsoft Advertising Partner in this group, we have high capabilities and passion to...

Bing Ads NEWS – 3rd Headline and 2nd Description in Text Ads

TL/DR? – you can import your longer ads from Google Ads to Bing Ads!   Bing has updated text ads to include a third headline and a second description in a move that will have Digital Account Managers everywhere rejoicing. Back in August, Google Ads did the...

What You Need To Know – New Google Seller Ratings By Country

You may be aware that back in September, Google announced to advertisers that from October, they would start counting and displaying seller ratings by country. There’s been a bit of a delay, but it’s now happening. What does that mean for you? Well, Seller...

How To Increase Impressions on Microsoft Advertising

As a Digital Account Manager, you may question yourself as to why you have not been able to pull a sufficient amount of traffic from your Microsoft Advertising Campaigns. If you find that you have thought this on multiple occasions, you are not alone. But that is no...
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