Are you thinking about creating Google Display Ads, but not sure where to start? That’s where we come in. Learn how to set up successful Google display campaigns with our top 7 best practices. Our 7 Best Practises for creating a successful display campaign: 1. Keep...
What Is Customer Match? Customer match is a powerful Google Ads feature that allows you to target via users email addresses, phone and physical address. Basically, Big G takes the data that you upload in a file and sees whether it matches the information that they...
The world we live in is becoming more and more automated by the day. The newest technologies designed to make our day to day lives easier are never far round the corner and this doesn’t exclude us Digital Marketers. And when it comes to automation for PPC that...
There is more and more focus on user privacy and how people’s data is used, shared and collected online. Governments have introduced new regulations like GDPR and CCPA to make sure personal data is better protected. As a result, Google has decided to phase out...
If you’re a small business and have a website that you’re trying to grow, then keyword research is going to be really important for you. Keyword research might seem easy as a concept. It’s just finding a couple of words that are related to your business. But if you...
Google has announced that it is phasing out Broad Match Modifier (BMM) match type. With a large number of accounts using BMMs this could have a huge impact on your account.Don’t get caught out and get prepared with our 5 steps below. First of all, let’s start with a...
