5 Steps to Help You Prepare for Microsoft Keyword Match Type Changes
Microsoft has announced that it is phasing out the Broad Match Modifier (BMM) match type. From August 2021, you will no longer be able to create new BMMs. This has been done in order ‘to simplify keywords and improve your relevancy when reaching customers’ (Microsoft...
Target Impression Share Now On Microsoft
In 2018 Google released impression share bidding and now Microsoft have followed suit. Whilst impression is not the most popular bidding strategy, it does have its place in a marketing campaign. However, before we dive into its uses – what exactly is impression...
How To Grow Revenue With Smart Shopping Campaigns
If you’re reading this, then it’s likely that you’ve probably used or are using Google Shopping campaigns to drive online sales. But when it comes to Smart Shopping, you might not be sure where to start, or you aren’t seeing the benefits that you were promised. Using...
Dynamic Campaigns VS Standard Search: What’s Better?
Dynamic Search Ads vs. Standard Search Ads, which should you be using? Google’s campaign and ad types are constantly evolving, so it’s no wonder you find yourself asking the question, what’s the difference between dynamic search ads and standard search ads? And which...
