The removal of Expanded Text Ads (ETAs) in June means that there is only really one way to test different headlines and descriptions – using Responsive Search Ads (RSAs). For those who aren’t familiar with using RSAs there are a few things that you need to watch...
What are Dynamic Search Ads? Ideal for advertisers with a large website or inventory of products, Dynamic Search Ads (often referred to as ‘DSAs’) use your website content to target your ads, and can help to plug in the gaps of your existing keyword based...
Creating Google Ad campaigns in the interface can be an absolute pain in the backside. You can easily miss out on crucial steps, misspell ad copy or even forget critical negative keywords that could skew your overall results. Lucky for us, Google Ads editor makes life...
Best Practices For Launching A Performance Max Campaign Performance Max campaigns are going to be the new default campaign type for advertisers looking to create new local or shopping campaigns. The campaign type is relatively new and many advertisers have...
Have you ever been browsing your favourite site and been bombarded with ads for products you looked at a while back? Then you’ve probably been targeted by a Google Ads remarketing campaign. It’s remarkably easy to create to group customers into audiences...
Broadplace has been named a 2022 Google Premier Partner in the Google Partner program. The program is designed for advertising agencies and third parties that manage Google Ads accounts on behalf of other brands or businesses. It serves to empower agencies with the...
