How To Optimise Performance Max Campaigns With Audience Signals
With Google’s introduction of Performance Max, a highly automated campaign type, it’s difficult to understand which levers are available for advertisers to pull on. Now that shopping campaigns are a thing of the past, the old standard ways in which you would optimise...
Busting Myths Around Microsoft Search Advertising
Microsoft Ads (previously called “Bing Ads”) has traditionally never been advertisers first choice when it comes to online paid advertising. Whenever we would float the idea of advertising on it you’d hear things like “But it has limited reach”. Or “the audience...
How To Use Facebook Lead Ads And Get Results
Facebook Lead Ads is a product developed by Facebook specific to mobile. It allows advertisers to capture leads directly on Facebook, rather than through a form on your site. Lead ads have pop-up forms that open when an ad is clicked that allows a user to fill in...
How To Create A Simple Google Merchant Centre Shopping Feed
With Google Shopping Ads making up 76% of all retail ad search spend it’s more than likely at some point you have clicked on a shopping ads. And I’m even confident enough to say that you’ve probably bought something from them as well. So as a business selling...
