You might have heard it mentioned in passing? You may even have had your manager ask you about? So what is Microsoft Clarity and what exactly does it do? Microsoft Clarity is a web analytics tool designed by Microsoft to gain valuable insights into your website...
Understanding and adjusting for seasonality is the difference between a successful PPC campaign and it failing. Think about it. Say you’re someone like a swimwear brand. You’re going to see really low levels of interest in your product between Oct to...
40% of leisure travellers say they now invest more time and effort planning trips than before the pandemic(Google / Kantar, The Expectations of the Evolving Traveler). And that means one thing – the user journey to purchase is getting more and more complex. The...
In over 15 years of operating as a PPC agency, we’ve heard just about every myth there is around the industry. They’ve varied from funny, to weird, to downright dangerous. Those are the PPC myths we’re going to bust today. We’re setting the...
Paid social is extremely hard to measure for businesses. Measurement can be unreliable and inconsistent through ad platforms, platforms like Google Analytics don’t track impressions, IOS updates and privacy regulations like GDPR and CCPA restrict the amount of user...
Google’s new goal-based campaign type, Performance Max (PMax), was first unveiled in November 2021 and launched worldwide in 2022. It enables advertisers to access Google’s entire range of networks and channels via a single campaign, allowing for less...
