by Greg Prouse, Account Manager, Broadplace “Mobile app engagement” campaigns are a great choice for advertisers focused on connecting with people who already have their app. These ads can: Encourage users to try your app again Remind someone to open your...
As I’m sure you all know by now, Google has changed the “Google Shopping” search results from a free service to a completely paid model. Now, I have heard quite a few moans and groans about this from various different retailers, but I am a firm believer that it is...
Advertisers can now aim more specific pages for advertising their products/services, thanks to ‘Topic Targeting’, the recent addition in Google Display Network. Google is steadily expanding its display network, this is clearly visible with the additions it...
All Adwords Consultants / advertisers always thought how good it will be know how the competition doing; and Google seems to have heard that. Google in its post; AdWords brings you insight about the competitive landscape has unveiled a tool to analyse competition....
Google has announced “Adwords Campaign Experiments (ACE)” in its latest blog AdWords Campaign Experiments Beta: Split testing tool for your campaigns Till now PPC Specialist would do a simple pre and post analysis of the changes made for Keywords, bids ,...
This Blog Post is specially for those who are new to Google Ads, but at the same time can also come handy for the experienced ones as well. The facts in this document are derived directly from Google Ads Dedicated Team. So it is 100% true and verifiable. The facts...
