Negative keywords allow businesses who are running a Google Adwords campaign to restrict their PPC advertisements so that they reach a more relevant audience. Adding negative keywords to your campaigns will help to target your advert properly and ensure you get the...
Choosing which keywords to rank for is the foundation of any successful PPC and SEO campaign. So whether you’re embarking on a Google Adwords campaign, or you simply want to ensure your website is visible in the organic search results for keywords related to your...
Are you thinking it’s better to Pause Ad Campaigns at Christmas? It’s tempting to wind down for the Christmas period. The office Christmas party, more lunchtime drinks – it all makes us feel like we should be putting everything on pause. We get it....
Before I started training as an Account Manager at Broadplace Advertising, I wondered what made a good Account Manager and what you really need to become a digital Account Manager. I wondered if it would be easy to retrain in an industry like this. To be honest, it...
I have been managing Google AdWords accounts for a while now. Previously, I was lucky (unlucky?) enough to look after between 2 and 4 accounts at a time. So, I had plenty of time to set up, review, optimise and report for each of the accounts. On the one hand...
by Greg Prouse, Account Manager, Broadplace “Mobile app engagement” campaigns are a great choice for advertisers focused on connecting with people who already have their app. These ads can: Encourage users to try your app again Remind someone to open your...
